Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Astonish Hosts Sales & Marketing Training for Insurance Professionals in Los Angeles on July 18, 2013
Jul 16 2013 // Warwick, RI April 2013 – Astonish, a leading technology, digital marketing, and training provider for insurance agencies, encourages local insurance agency principals, CEOs, and presidents in California and surrounding...
Retailers Plan Bangladesh Factory Inspections under Safety Pact
Jul 9 2013 // A group of mainly European retailers has finalized a plan to conduct coordinated inspections of factories in Bangladesh in an attempt to prevent a repeat of the Rana Plaza disaster that killed 1,129 people in April. The...
How Should Insurance Agencies use Twitter?
Jun 26 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Twitter is a social media platform that all insurance agencies should be using in this day and age. Why? Because it is free to use,...
Social Media Is Here to Stay, Texas P/C Professionals Say
Jun 26 2013 // The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social media may be evolving, it’s not going...
Insurance Agencies CAN Take Advantage of Image-based Social Media!
Jun 25 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. We’ve been hearing it for a long time now – insurance agencies need to adapt to the modern consumer in order to survive. This...
Walking the Fine Line of Sponsored Content
Jun 24 2013 // The world seems increasingly cluttered with noise and visual stimulation as marketers vie for your attention. Take a walk through Times Square if you want evidence of this fact. One is accosted by at least a dozen people...
Market Forces, Technology Transforming P/C Agents’ Role: McKinsey
Jun 19 2013 // A report this month from consulting firm McKinsey & Company says market forces and technology are changing the role of the agent in the property/casualty insurance distribution. The report, titled “Agents of the...
Why Restaurant Franchises Make Good Program Business
Jun 19 2013 // One industry segment ideal for the program market and somewhat immune to the effects of a battered economy is the fast-food, multi-unit restaurant franchise industry, the experts say. The larger a company grows, the slower...
Drug Makers Can Be Sued for ‘Pay for Delay’: Supreme Court
Jun 18 2013 // Drugmakers can be sued for paying rivals to delay low-cost versions of popular medicines, the U.S. Supreme Court said in a decision that rewrites the rules governing the release of generic drugs. The 5-3 ruling is largely...
Farmers Names Yahoo! Veteran Spagnoletto Head of Digital Strategy
Jun 17 2013 // Los Angeles, Calif.-based Farmers insurance named Patrizio Spagnoletto as the company’s head of digital strategy. Spagnoletto will be responsible for defining and executing on an enterprise-wide digital strategy and...
Tiny Southern California Agency Earns B Corp Status
Jun 17 2013 // Merely bringing your A-game may not be enough to entice certain companies to give you their business, especially those who are looking for environmentally or socially conscious partners. Following the challenging recession...
Shortcuts to Social Media: Top 4 Resources for Agents
Jun 13 2013 // The following article is a guest post by InsuranceJournal.tv contributor Rick Morgan, chair of the Agents Council for Technology (ACT) Web 2.0 workgroup. Rick is also SVP of Aartrijk (a branding firm serving...
Research Shows Customer Engagement Makes Major Impact on Insurance Consumers’ Buying Decisions
Jun 13 2013 // Richardson, TX, 6/13/13 – KBM Group, a marketing services company specializing in helping companies with customer engagement strategies, is releasing results of its independent research on the impact customer engagement...
Encompass Looks to PGA Sponsorship to Improve Brand
Jun 12 2013 // Companies have for some time been diversifying, and sometimes curbing, their appetite for multimillion-dollar sports sponsorships, so an enterprising insurance company president saw that trend as an opportunity to get his...
Order Up – The Restaurant Franchise Program Market
Jun 3 2013 // One industry segment ideal for the program market and somewhat immune to the effects of a battered economy is the fast-food, multi-unit restaurant franchise industry, the experts say. The larger a company grows, the slower...
IMO: Virtual Trade Shows Will Catch On
May 31 2013 // I imagined that during my first virtual trade show I’d sort of feel like the sci-fi movie character Tron, mesmerized and captive in some digital man-made construct that has drawn me down to the minute level of...
Tiny Southern California Agency Earns B Corp Status
May 28 2013 // Merely bringing your A-game may not be enough to entice certain companies to give you their business, especially those who are looking for environmentally or socially conscious partners. Following the challenging recession...
Getting Started with Insurance Video Marketing
May 28 2013 // This post is part of a series on insurance marketing and training sponsored by Astonish. Whenever we talk to insurance agencies about video marketing, we get the same rejections: No time! Too expensive! And then...
2013 Virtual Insurance Tradeshow Speakers Announced
May 23 2013 // Fairfield, CA, 05/23/13 – Now in its third year, the 2013 Virtual Insurance Marketplace, brought to the insurance industry by Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance...
Project CAP Selects Phoenix Agency for Agency 2020 Program
May 20 2013 // Hester, Heitel & Associates, an independent insurance agency in Phoenix, has been chosen as the spotlight agency to represent Project CAP’s Agency 2020 program. Agency 2020 was designed to provide independent...
