Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Effective Leadership – What is it?
Dec 11 2012 // This post is part of a series on insurance marketing and training sponsored by Astonish. After personally helping install hundreds of marketing systems in insurance agencies across the country, I can’t express enough...
Astonish Announces its Make-A-Wish Pledge Drive for December
Dec 3 2012 // Warwick, RI, 12/03/12 – Astonish, a leading digital marketing solutions and sales training provider for insurance agencies, today announced its annual Make-A-Wish pledge drive for December. During the month, it will...
How to Use Facebook to Market Your Agency Effectively
Nov 28 2012 // This post is part of a series on insurance marketing and training sponsored by Astonish. Having a well-defined social media strategy is crucial to reaching and marketing to the modern consumer. And every well-defined...
What’s in a Blog? Local Insurance Blog Topics – Part 2
Nov 21 2012 // This post is part of a series on insurance marketing and training sponsored by Astonish. In part one, I discussed why blogging is important and the first rule of finding compelling insurance blog ideas – blog about what...
What’s in a Blog? Insurance Blog Topics That Get You Traffic – Part 1
Nov 21 2012 // This post is part of a series on insurance marketing and training sponsored by Astonish. Having a website without blogging is like putting up a billboard in the middle of nowhere. Doesn’t matter how cool the...
AIG’s Core P/C, Life Operations Resume Use of AIG Brand Name
Nov 11 2012 // American International Group Inc. said it will now use AIG as the name for all of its global property/casualty operations, including Chartis, in most locations, and that the company’s life and retirement segment is...
Zurich Names Welton Group Chief Marketing Officer
Nov 8 2012 // Zurich Insurance Group announced the appointment of Isabelle Welton (49, Swiss citizen) to the position of Group Chief Marketing Officer, effective January 7, 2013. She succeeds Isabelle Conner who left the company at the...
Astonish Announces QQ Solutions as a Silver Sponsor for its Fourth Annual eAgent Summit Taking Place This Oct. 28-30
Oct 26 2012 // Warwick, Rhode Island, 10/26/12 – Astonish, the leader in insurance digital marketing solutions, is pleased to announce QQ Solutions, Inc., www.qqsolutions.com, as a Silver Sponsor for its fourth annual eAgent Summit...
Arrowhead General Insurance Agency, Inc. Appoints Tim Grant as Senior Vice President of Business Development for the Commercial Division
Oct 24 2012 // San Diego, CA, 10/24/2012 – ARROWHEAD General Insurance Agency, Inc. has hired Tim Grant as the Senior Vice President of Business Development for the Commercial Division. As of Monday, October 22, 2012, Grant began...
One Agency – Two Producer Management Methods
Oct 22 2012 // Today, as in the past, agencies need to set the stage for future sales (both new and renewal) with continuous marketing efforts. These actions typically include brand building, highly targeted solicitations and everything...
Astonish’s 4th Annual E-Agent Summit is Close at Hand – Join Over 500 Insurance Professionals at One of the Biggest Insurance Marketing Events of the Year
Oct 16 2012 // Warwick, RI, 10/16/12 – Astonish is a digital marketing solutions and insurance sales training company focused on growing local insurance agencies into successful, selling powerhouses prepared to serve the modern...
ITC Is Largest Provider of Insurance Websites in United States
Oct 15 2012 // Carrollton, TX, 10/15/12 – Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced that more than 2,000 agencies are currently using Insurance...
Astonish now Integrates with QQ Solutions to Provide a Complete Solution for Insurance Agency Management and Digital Marketing
Oct 10 2012 // Warwick, RI, 10/10/12 – Astonish, a leading insurance digital marketing system in the U.S., today announced its integration with QQ Solutions, Inc.’s agency management system, QQ Evolution 2. QQ Solutions, Inc. is...
Choosing the Right Site for Your Banner Ad
Oct 5 2012 // I was recently talking with a regional wholesaler regarding her 2013 marketing plans. When we got to the topic of internet marketing and more specifically website banner ads, she told me they had tried it and it did not...
Brandmovers Launches Promotional Risk Management Insurance Co.
Sep 21 2012 // Brandmovers, Inc. has launched Brandsurance, an industry-focused insurance company to work alongside their digital engagement initiatives. Brandsurance will specialize in promotional risk management and partner with...
Financial Firms Having to Adjust to Aggressive Consumer Protection Bureau
Sep 13 2012 // The new federal agency charged with enforcing consumer finance laws is emerging as an ambitious sheriff, taking on companies for deceptive fees and marketing and unmoved by protests that its tactics go too far. In the 14...
Where to Spend Your Marketing Dollars?
Sep 6 2012 // With the calendar year winding down and most agencies approaching budget season for the 2013 year, the question upon many is “Where do spend our marketing dollars?” If this was 2002 and we were still profiting...
Consumer Perception of Progressive at Lowest Level in 4 Years: YouGov
Aug 30 2012 // Progressive Insurance’s mid-August social media-driven controversy has brought the company to its lowest U.S. consumer perception level in more than four years, a research firm said this week. The consumer perception...
Insurance Marketing Boot Camp Hosts Umberto Fedeli, Other Top Agents
Aug 28 2012 // Bend, OR, 08/28/12 – “We’re so excited to announce Umberto Fedeli will be among seven other ‘million dollar plus’ agency owners and producers at this year’s Insurance Marketing Boot...
Brandt Named EVP in Lockton’s San Francisco Office
Aug 23 2012 // Terry Brandt was named Lockton San Francisco’s executive vice president and director of the Lockton Alliance for Ministry Protection (LAMP) practice. Brandt will lead LAMP, Lockton’s non-profit and religious...
