Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
FM Global Names 3 Senior Vice Presidents in Rhode Island
May 31 2012 // Johnston, R.I.-headquartered FM Global, one of the world’s largest business property insurers, announced a number of changes to its management team, effective June 1. Chris Johnson, senior vice president of marketing...
How to Market to People Who Are Not Like You
May 21 2012 // If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you’re not getting. Who are these...
How Young Insurance Agents Are Changing the Industry
May 17 2012 // There’s a change happening — a big change. And some say young independent insurance agents are the catalyst for that change. They may even be leading a revolution, of sorts, says one young agent leader. Jason D....
Advertising in the Age of Distraction
May 7 2012 // Maybe you’re like me. I love my cell phone. I get hundreds of emails every day; many I open on my phone. My music is in there. Pictures of my family. I watch videos and listen to podcasts. I have so many apps...
How to Create Your Own Raving Fans
May 3 2012 // This post is part of a series on insurance marketing and training sponsored by Astonish Results. The Astonish system and company structure are built on many of the principles discussed in Kenneth Blanchard’s Raving...
Allstate Profit Jumps 46% in Q1
May 3 2012 // Allstate Insurance reported a first quarter profit of $766 million, up by about 46 percent from a year-earlier profit of $524 million. The increase was due to improvement in operating income and, to a lesser extent,...
Lawsuit Seeks Overtime Wages For ACS Employees
May 2 2012 // A class action complaint was filed against Alaska Communication Systems Group alleging sales and marketing personnel were not paid overtime. The lawsuit was filed on on Monday behalf of a former employee, Laura Lee...
WARNING: Leveraging the Power of LinkedIn Will Lead to Networking and Growth Opportunities!
May 1 2012 // This post is part of a series on insurance marketing and training sponsored by Astonish Results. Since it focuses on business and networking opportunities as opposed to photos and gossip, LinkedIn is sometimes treated as...
Resource Edge Consults With Hundreds of Insurance Professionals to Help Build the Perfect Insurance Recruiting Tool
Apr 30 2012 // Las Vegas, NV, 04/30/12 – Resource Edge, a software development company with over 20 years of experience in custom software solutions for HR and Staffing, is releasing their newest software solution InsuraSeek, an...
Astonish Welcomes Dennis Chookaszian to Board of Directors
Apr 19 2012 // Warwick, RI, 04/19/2012 – Astonish, a full-service digital marketing company that serves local insurance agencies, financial firms, and MGAs, welcomes its newest Board member, Dennis Chookaszian. Chookaszian joins...
Young Agents Survey
Apr 16 2012 // How the Next Generation is Leading the Way There’s a change happening in the insurance industry — a big change. Young independent insurance agents are leading a revolution. It’s a revolution of means more...
Digital Divide: Young Agents Versus ‘Old’ Agency Principals
Apr 16 2012 // Are Today’s Young, Vocal Agents Trying to ‘Occupy’ Insurance? Young producers are essential to the survival of the independent agency system. They are enthusiastic and motivated, and if you can put up...
50 Awesome Social Media Ideas for Insurance Agencies
Apr 2 2012 // Social media is a good marketing tool when used wisely. Today’s agencies are creating interaction among fans while developing promotions that generate revenue. The following includes 50 marketing ideas that agencies...
Look Out Gecko and Flo, ‘Mayhem’ Man, QB and Professor Are Gaining On You!
Mar 29 2012 // The gecko, caveman and sales clerk Flo might want to check their retirement plans. Their brands are getting overshadowed by competition from “upstarts” like the Allstate mayhem man, State Farm’s QB Aaron...
Philadelphia Insurance Taps Three for Leadership Positions in the West
Mar 26 2012 // Philadelphia Insurance Cos., a property/casualty and professional liability company for niche markets, promoted three marketing employees to the vice president level in its Western Region. Bryan Luci was promoted from...
Philadelphia Insurance Companies Announces Promotions
Mar 26 2012 // Philadelphia Insurance Companies announced promotions for three marketing executives. Brian O'Reilly Brian O’Reilly has been promoted from senior vice president of marketing to senior vice president of the eastern...
The Death of Direct Mail Is Greatly Exaggerated
Mar 19 2012 // Converge Direct Mail with Digital Marketing Only marketers that “don’t get it” pay printers and the U.S. Postal Service (USPS) to output and distribute printed materials that promote their business. The...
Boston Consumer Group Sues 8 Drugmakers Over Drug Coupons
Mar 8 2012 // Eight drugmakers are being sued by a consumer advocacy group that alleges their programs offering coupons that lower the cost of copayments for brand-name medicines are illegal. Community Catalyst alleges that the...
California Earthquake Authority Kicks Off Second Marketing Program for Agents
Mar 5 2012 // The business of selling earthquake insurance to homeowners may have just gotten a bit easier. The California Earthquake Authority has launched its annual “Marketing Value Program,” in which the quasi-private...
E&Y Survey on Insurance Customers
Mar 5 2012 // A new study is out from Ernst & Young that offers some interesting insight into what people want from insurance companies. And it also questions some of the conventional wisdom that we’ve been taking for...
