Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
People
Apr 6 2009 // Barney & Barney appointed Arlene Lieberman, a principal of the firm, to the board of directors. This governing board is made up of senior leadership and has responsibility for overall governance matters and setting...
Don’t Let F.U.D. Extinguish Your Marketing Efforts
Apr 6 2009 // Overcome Fear, Uncertainty and Doubt in Agency Offices In a recession, it’s an easy decision to stop promoting your agency until the economy kicks back into gear. But is it the right one for your business? Marketing...
Grisolia to Head Marketing at Narragansett Bay
Mar 26 2009 // Pawtucket Rhode Island-based Narragansett Bay Insurance Co. appointed Richard “Rick” Grisolia as chief marketing officer. Grisolia, who will assume responsibility for the company’s sales and marketing on...
Best Affirms ACE Limited and Subsidiaries ‘A+’ Ratings
Mar 23 2009 // A.M. Best Co. has affirmed the financial strength ratings (FSR) of ‘A+’ (Superior) and issuer credit ratings (ICR) of “aa-” of Bermuda-based ACE Bermuda Insurance Ltd. and ACE Tempest Reinsurance...
Minico Offers Select Agent Program for Independent Insurance Agents, Brokers
Mar 20 2009 // Phoenix-based MiniCo Insurance has an expanded benefits program for independent agents and brokers who write a larger volume of business with the company. Those with at least four in-force policies with MiniCo Insurance...
Increase Traffic to Your Internet ‘Real Estate’
Mar 9 2009 // Enhance Your Agency’s Online Visibility Through Search Engine Optimization Nearly half of the United States — more than 163 million people — are using the Internet, according to a recent Nielsen poll. And they...
American Claims Management Announces Its Updated Brand & Website
Feb 23 2009 // San Diego, CA, 02/23/09 – American Claims Management, Inc. (ACM) is pleased to announce it has updated its company brand as of February 23, 2009. The national third party claims administrator’s objective is to...
People
Feb 22 2009 // American International Group (AIG) named Peter Eastwood president and CEO of Lexington Insurance Co., a unit of AIG Commercial Insurance. Eastwood assumes management responsibility for Lexington from Kevin H. Kelley, who...
Retail Marine Business Meet Darwinism in 2009 – The Strong Do Survive
Feb 22 2009 // 5 Possible Solutions to Today’s Challenging Times The year 2009 has begun and our nation’s business communities have their backs against the wall. No segment of the economy is without its worries and perils....
Brownyard Launches New Web-Based Sales Tools for Producers
Feb 2 2009 // Brownyard Group, a program administrator providing specialized insurance coverage for select industry groups, has launched new customized web-based tools for the firm’s agents and brokers to help enhance sales. The...
Agency Ideas Newsletter Celebrates 20 Years; Redesigns Web Site
Feb 1 2009 // To mark the start of its 20th year of publishing, Agency Ideas (www.agencyideas.com), an industry sales and marketing newsletter, has redesigned its Web site. The newly revamped Web site enhances usability for visitors and...
MiniCo Names Sommer and Good Vice Presidents
Jan 30 2009 // Phoenix, Ariz.-based MiniCo Inc. has promoted Dan Sommer and David Good. Sommer has been named vice president, publishing, marketing and communications, as well as chief marketing officer. Good has been promoted to vice...
People
Jan 25 2009 // The Insurance Marketing and Communications Association named Richard Look president. He is a marketing communications veteran with agency and insurance company experience, and currently serves as vice president of...
People
Jan 25 2009 // American International Group Inc. (AIG) named Russell Johnston president and CEO of AIG Environmental, a unit of AIG Commercial Insurance. Johnston joined AIG in 1990 serving in senior management positions within...
Fireman’s Fund Names Barnard Chief Distribution Officer
Jan 14 2009 // Eleanor Barnard has been named chief distribution, sales and marketing officer for Fireman’s Fund Insurance Co. Barnard has been working as an advisor to Fireman’s Fund for the past several months. She has...
Toyota to Introduce Driver Assist Service Competing with GM’s Onstar
Jan 12 2009 // Toyota said last week that it plans to roll out new safety and driver-assist programs on certain Toyota and Lexus models beginning late this summer. That marks the first major competition for Detroit-based General...
People
Jan 11 2009 // National managing general agent Burns & Wilcox has promoted Anthony Cugini to manager of the company’s Houston office. He is responsible for increasing sales across all product lines, including professional...
People
Jan 11 2009 // Alice A. Molasky Arman joined Western Insurance Co. as senior vice president of government relations. Molasky Arman recently retired from the State of Nevada, where she was recognized as the state’s longest serving...
Developing a Sales & Marketing Plan
Jan 11 2009 // Part 2: Designing the Plan The first part of this two part series described the self-analysis of the agency’s book that must precede the development of an effective sales and marketing plan. This is accomplished by...
Civil Service Employees Insurance Group Promotes Schulhofer to VP of Sales
Jan 5 2009 // San Francisco-based Civil Service Employees Insurance Group has promoted Kelli L. Schulhofer to vice president of sales from regional marketing director. In her new role, Schulhofer will be responsible for CSE’s...
