Latest Marketing Headlines

Survey: Geico, NY Life Rank High in Brand Loyalty

May 10 2007 // Among insurance companies, NY Life and Geico rank highest in brand loyalty, according to the 2007 Brand Keys Customer Loyalty Engagement Index. The index, which examines customer relationships with 362 brands in 55...

Agents tell it best — Do what you love and the rest will follow

May 7 2007 // Tales of lessons learned about marketing and customer relationships from agents in the know As a national specialty provider of collector vehicle and collectibles insurance, American Collectors Insurance has been...

People

May 7 2007 // Oklahoma City, Okla.-based BMSI Holdings, the holding company for BancInsure Inc., announced a number of promotions and appointments. Rodney N. Sargent was appointed president of BMSI Holdings and chief executive officer...

People

May 7 2007 // Doug Eden joined Main Street America Group as senior vice president, field operations. Eden will be a member of the company’s senior management team based at its corporate headquarters in Jacksonville, Fla. Eden...

Marsh Launches Major Branding Campaign Focusing on ‘Upside’ in Risk

Apr 30 2007 // Marsh Inc., the giant risk and insurance services firm, is launching the most ambitious branding campaign in the firm’s 136-year history. The campaign, created by the New York office of Ogilvy, seeks to disrupt the...

People

Apr 23 2007 // Doug Eden has joined Main Street America Group as senior vice president, field operations. Eden will be a member of the company’s senior management team based at its corporate headquarters in Jacksonville, Fla., and...

People

Apr 23 2007 // Dallas-based global insurance and reinsurance broker, Colemont, added Catherine L. Wall as assistant vice president and associate legal counsel. In this newly created role, Wall will assist in overseeing the...

Okla.-based Insurer Names New Executive Staff

Apr 13 2007 // Oklahoma City, Okla.-based BMSI Holdings, the holding company for BancInsure Inc., announced a number of promotions and appointments following their annual shareholders meeting in Dallas, Texas. Rodney N. Sargent was...

Klimek to Head Up Sales and Marketing for WSS in Calif., Texas

Apr 10 2007 // Richard L. Polizzi, president/CEO of Pasadena, Calif.-based Western Security Surplus Insurance Brokers Inc. (WSS) and Kyle Stevens, chief operating officer, in Dallas, Texas, announced personnel changes following their...

Sinha Named Zurich’s Group Chief Marketing & Communications Officer

Apr 3 2007 // Zurich Financial Services Group announced today that Arun Sinha, 44, has joined the company as Group Chief Marketing & Communications Officer, effective April 1, 2007. He will oversee all marketing and communications...

Ohio Casualty Sponsors Agent Branding Program, The Partnership

Apr 3 2007 // Ohio Casualty Group® today has announced its sponsorship of two key projects of the National Association of Professional Insurance Agents (PIA). The company is an official sponsor of the PIA Branding Program, Local Agents...

Insurance Marketing Group Opens New Regional Office in Ind.

Mar 27 2007 // BHC Marketing, an independent national insurance marketing organization, has announced that it will establish a new Midwest regional office in Carmel, Ind. The office will create 20 jobs in Central Indiana. BHC Marketing,...

Mar 26 2007 // People Willis Group Holdings Limited has amended the employment agreement with Chairman and Chief Executive Officer Joseph J. Plumeri to extend its term for an additional year. The employment agreement, which was scheduled...

Three ways to bag more personal lines sales

Mar 26 2007 // The Post Office isn’t the only way to deliver insurance marketing materials. Inserts, e-mails, Web site downloads, and hand delivery are some of the other options that are available. The first three methods are...

People

Mar 26 2007 // Willis Group Holdings Limited has amended the employment agreement with Chairman and Chief Executive Officer Joseph J. Plumeri to extend its term for an additional year. The employment agreement, which was scheduled to...

People

Mar 26 2007 // Willis Group Holdings Ltd. amended the employment agreement with Chairman and CEO Joseph J. Plumeri to extend the term for an additional year. The employment agreement, which was scheduled to expire Oct. 15, 2008, will now...

Three ways to bag more personal lines sales

Mar 26 2007 // The Post Office isn’t the only way to deliver insurance marketing materials. Inserts, e-mails, Web site downloads, and hand delivery are some of the other options that are available. The first three methods are...

Major Recall of Pet Food Has Animal Owners Frantic

Mar 19 2007 // Silviene Grzybowski became worried when her local pet store pulled the food she normally feeds her cat and posted an announcement saying it, and many other popular pet foods, had been recalled. Her cat, Smokey,...

Prospecting in the 21st Century: Using the Internet to find prospects

Mar 12 2007 // Former agent and technology guru provides tips on working the Web Technology expert Steve Anderson of The Anderson Network Inc., a licensed independent agent for the last 25 years, began his presentation to the Independent...

Closer Look: Agency Technology

Mar 12 2007 // Technology expert Steve Anderson of The Anderson Network Inc., a licensed independent agent for the last 25 years, began his presentation to the Independent Insurance Agents of Texas conference in February by asking his...