Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Fourteen Punny Ways to Get Your Insurance Mailings Noticed
Oct 17 2005 // Insurance sales promotions aren’t for the bashful. Agents must relentlessly try fresh marketing approaches while simultaneously working to improve on any past successes. Meanwhile, there are new and exciting...
Van Aartrijk Group Unveils Service Promoting Agencies to Consumers
Oct 14 2005 // The van Aartrijk Group LLC, a marketing-communications firm specializing in insurance and financial services, announced the rollout of I-Marketing Management, a new business unit tailoring consumer-marketing plans for...
ACE USA Names Shevlin Southeast Assistant Vice President
Oct 12 2005 // ACE USA, the U.S.-based retail operating division of The ACE Group of Companies, has named Jim Shevlin assistant vice president and regional business development manager for ACE USA’s Southeast Region. Based in...
Pan-American Life Strengthens Senior Management Team
Oct 11 2005 // New Orleans-based Pan-American Life Insurance Company announced the appointment of three new executives to its senior management team. Dominick Cortellessa joins the company as senior vice president and chief information...
People
Oct 3 2005 // Westfield Insurance has named Robert Testa executive, personal lines sales. In this capacity, he oversees employees in five states responsible for new personal lines business. Testa began his career at Westfield in 1991...
Oct 3 2005 // Seattle-based Physicians Insurance A Mutual Company has announced that Leslie Mallonee has been named senior vice president and chief information officer. Mallonee’s history in information technology includes his...
Reliant General Insurance Services Adds New Marketing Reps
Sep 28 2005 // Nancy Cordero has been promoted from underwriter to marketing representative at San Diego-based Reliant General Insurance Services. Cordero’s responsibilities will include managing and providing training and...
Latin Agents Urge Insurers to Join the Hispanic Market Explosion
Sep 19 2005 // As the Hispanic population surpasses 40 million with a combined purchasing power of more than $700 million, the insurance industry is keeping its eye on this ever-growing market segment. Hispanic agents and Latin agent...
People
Sep 19 2005 // Five Florida physicians recently received the 2005 Florida CHOICE Awards for Workers’ Compensation in Tampa, Fla. The awards honor physicians for demonstrating excellence in treating injured employees, and are...
People
Sep 19 2005 // The Independent Insurance Agents of Tarrant County recently installed Ron Brown as president of the association. The installation of Brown and other IIATC officers took place at the association’s annual installation...
Sep 19 2005 // Saylor & Hill has announced that three senior associates of the firm have been promoted to principal. Tim Sweeney, Kevin Mirsky and Chris Williams, each of whom has worked for the firm for more than a decade, will...
Mutual Trust & Respect Key to the Latino Insurance Market
Sep 19 2005 // In the mainstream population, decisions about which insurance provider or broker to do business with may be influenced by television, radio or the yellow pages phone directory. In the Latino community, people are more...
Associations educate agents
Sep 19 2005 // As the Hispanic population surpasses 40 million with a combined purchasing power of more than $700 million, the insurance industry is keeping its eye on this ever-growing market segment. Hispanic agents and Latin agent...
Harleysville, Trusted Choice Partner
Sep 9 2005 // Harleysville Insurance, a regional insurance company based in Harleysville, Pa., is the latest company to join the Trusted Choice consumer brand movement. Launched in 2001 by the Independent Insurance Agents & Brokers...
Gen Re CEO May Face SEC Fraud Suit
Sep 9 2005 // Berkshire Hathaway Inc. announced that the Securities and Exchange Commission may file a civil fraud complaint against the chief executive, Joseph Brandon, of its General Re Corp. unit over a questionable insurance...
SECURA Adds New Marketing Director
Sep 7 2005 // SECURA Insurance President & CEO John Bykowski announced the addition of Jean Van Den Brandt as director of marketing. Van Den Brandt brings more than 17 years of marketing and branding experience with consumer and...
Open Minds, Better Business
Sep 5 2005 // I recently had the pleasure of attending a day-long conference sponsored by the Insurance Information Network of California, aptly named “Fusion.” The conference, held in Los Angeles, focused on target...
Got Dispensable Income? The GLBTs Do!
Sep 5 2005 // Tap into this potentially lucrative marketplace with a little gay-friendly marketing …. Why should you target the GLBTpopulation? The GLBT (gay, lesbian, bi-sexual and transgender) population is a powerful, emerging...
People
Sep 5 2005 // Ronald L. Alexander has been named president and managing partner of Willis Group Holdings Ltd.’s Tennessee operations in Knoxville, Tenn. Alexander was formerly executive vice president and chief operating officer...
