Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
People
May 23 2005 // James Robinson Huber has been appointed senior vice president and regional executive, Southeast Region for ACE USA, the U.S.-based retail operating division of The ACE Group of Companies. Based in Atlanta, Huber will be...
Bergan Named Marketing Director at American Collectors
May 5 2005 // American Collectors Insurance Inc., a national specialty provider of collector-vehicle and collectibles insurance, announced the promotion of Laura Bergan to director of marketing. Bergan will direct outside vendors and...
PCI’s Csiszar, Panelists Discuss Sarbanes-Oxley, TRIA Concerns
Apr 19 2005 // The Property Casualty Insurers Association’s Joint Marketing and Underwriting Seminar, held April 17 in St. Petersburg, Fla., had a baseball motif, “Hitting a Grand Slam with Marketing and Underwriting Tools...
CHOICE Promotes Halvaei to Marketing Director; Makes Other Appointments
Apr 13 2005 // Yvonne Halvaei has been promoted to marketing director of CHOICE Medical Management Services LLC of Tampa, Fla. The company also announced Julie Fetherman and Michael A. Reali have been named account executives for Medical...
Safeco Names Roe President – Distribution, Sales and Marketing Starting April 18
Apr 13 2005 // Seattle-based Safeco named Jeffrey Roe as the company’s new president of Distribution, Sales and Marketing, effective April 18, 2005. Roe, who joins Safeco from health-care insurer Premera Blue Cross, will be...
Huge Opportunity Exists In LTC Marketplace For Trained, Savvy Agents
Mar 21 2005 // You may have read about a recent survey–the LTC IQ test–that over 60 percent of respondents failed. Almost 90 percent knew what long-term care was, but over 40 percent thought the government would provide...
Main Street America’s Board of Directors Announces Five Top-Level Promotions
Mar 14 2005 // Five promotions and appointments have been announced by the board of directors of the Main Street America Group in Jacksonville: Ed Kuhl, senior vice president and chief financial officer; Toni Porterfield, senior vice...
Preparing Your Personal Lines CSRs to Sell
Mar 7 2005 // Sales generated by property/casualty customer service representatives are the least risky, most profitable of all agency activities. They generate the easiest of all new commissions and help to keep rivals out of the...
Plymouth Rock Names Reardon in Conn., Scafidi in Northern Mass. to Marketing Posts
Mar 3 2005 // Plymouth Rock Assurance Corporation, a Boston-based auto insurer, has appointed Daniel J. Reardon as marketing supervisor for Connecticut. The compay has also appointed Michael J. Scafidi as senior marketing representative...
Zurich Names Bill Casey Senior VP for Regional Management
Feb 23 2005 // The North American unit of Zurich, one of the nation’s largest commercial property/casualty insurance providers, announced the promotion of Bill Casey to senior vice president of regional management of its North...
Claims Mitigation Network Hires Gibboney to Head Member Services
Feb 23 2005 // Gary Gibboney has joined the Independent Mitigation and Cleaning/Conservation (IMACC) network at its Indianapolis office. In his new position, Gibboney will be responsible for expanding IMACC membership, while he works...
Liberty Northwest Joins Trusted Choice
Feb 22 2005 // Liberty Northwest Insurance Corp., based in Portland, Ore., has joined the Trusted Choice® branding movement—the national consumer branding campaign created to educate consumers about the benefits of using independent...
Allstate, AIG, Chubb, St. Paul/Travelers Ask Pa. Commissioner to Examine ACE Brandywine Sale
Feb 21 2005 // The law firm representing Allstate Insurance Company, American International Group Inc., Chubb & Son, and St. Paul Travelers has filed a demand, addressed to Diane Koken head of the Pennsylvania Department of...
Retailers Reel in the Perfect Catch
Feb 21 2005 // Response Time, Service Crucial When Selecting E&S Brokers, IJ Survey Reports Retail agents and brokers consider service and response time delivered by excess and surplus lines brokers to be critical factors when...
Hurricane Victims to Submit Multiple Deductible Information
Feb 21 2005 // Homeowners eligible to receive compensation for multiple hurricane deducti-bles have been called on by Florida’s CFO Tom Gallagher to file their applications for relief so they are received in Tallahassee before...
Trusted Choice Back on the Tube in March
Feb 17 2005 // Trusted Choice advertising will return to a television set near you next month when a two-week, nationwide ad flight airs, according to Ronald Smith, chairman of the consumer branding program’s Board of...
Lessons Learned from a Cherry Red Car
Feb 7 2005 // The last Oldsmobile, painted a commemorative dark cherry red, rolled off the assembly line in April 2004. During its 107-year history, the company produced more than 35 million cars and pioneered innovations like...
“Sunshine State” Offers “Weather Insurance” to Encourage Summer Meetings
Jan 24 2005 // A “supplemental weather insurance” plan to encourage organizations to schedule meetings in the “Sunshine State” during August, September and October 2005 has been announced by the board of directors...
Insurance Marketing and Communications
Jan 24 2005 // How to Produce Client Seminars As we develop our marketing and communications plans for 2005, one of the most effective ways a broker can provide a customized service to its clients is by producing educational seminars on...
Insurance Marketing and Communications
Jan 24 2005 // How to produce client seminars that work. As we develop our marketing and communications plans for 2005, one of the most effective ways a broker can provide a customized service to its clients is by producing educational...
