Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
TowerStreet Offers Insurance Agencies Free
Aug 9 2001 // TowerStreet, a provider of insurance software and services, is offering a free Web Tool Kit containing information, advice, and resources that insurance agencies can use to create and enhance their websites. TowerStreet...
SAFECO Initiates New Worksite
Aug 7 2001 // SAFECO announced that customers can now buy personal insurance for auto, home, boat and other property quickly and easily at work with payroll deductions, through a new worksite marketing program initiated by the...
Brand Building Strategies
Aug 6 2001 // Mergers, consolidation and worldwide expansion greatly affect the way the insurance industry does business today. As boundaries collapse and markets change, there is a tool you can use to gain an edge over the competition....
The Magic and the Power of Brand Positioning
Aug 6 2001 // If you are like most owners of retail agencies, you get tired of hearing about this new marketing tactic called “branding” that will someday revolutionize the way you are supposed to market. Too many marketing...
Court Decides for DCM in Lawsuit over Misappropriation of Trade Secrets
Jul 20 2001 // The California Superior Court in Santa Ana entered judgment on March 12, 2001, in favor of Direct Contact Marketing (DCM), exonerating its CEO, Darren Clevenger, and its sales manager, Dion Gutierrez, of allegations in a...
Cross-Selling Needs Know-How, Baetis Study Reveals
Jul 18 2001 // Independent insurance agents can increase sales of life, health, retirement and group benefits to small business customers, but cross-selling is more effective when agents understand buying patterns and characteristics of...
Insurance.com Announces Online Marketing Partnerships
Jul 17 2001 // Insurance.com(SM), a Fidelity Investments company, announced a series of strategic online marketing agreements with AOL-Time Warner (AOL), Bloomberg, Bankrate (RATE), Yahoo! (YHOO), Multex (MLTX), and Learning...
How to Develop a Smart Advertising and Marketing Strategy
Jun 25 2001 // How do most agencies get new business? The answer is usually from referrals. Business generated this way is great—it’s already “half sold” and the new client’s perception of the agency, products...
IMMS and ConfirmNet Form New Alliance
Jun 4 2001 // Insurance Marketing and Management Services (IMMS), a provider of marketing and management information to insurance professionals, and ConfirmNet Corporation, the developer of CertificatesNow, announced a strategic...
How Agents Won on the Web, Four Web Venture Profiles
May 14 2001 // A century ago, agents found customers where they gathered—at church, their place of business or the local watering hole downtown. This marketing strategy still works today—only now many agents are going through...
Study Shows Integration Could Save European Insurers $4.4 Billion
May 10 2001 // A new study by A.T. Kearney, EDS management consulting subsidiary, has concluded that “Europe’s 11 largest insurers could save more than $4.4 billion (5 billion euros) per year by integrating products, services...
Successful e-Marketing, Using Cutting-Edge Technology to Keep Customers Happy
Apr 16 2001 // Depending on how you felt about e-commerce before, current events in the tech world can inspire emotions ranging anywhere from despair to gloating. But before you decide that it’s perhaps a good time to stay away...
Taking Steps to Maximize Your Web Presence
Apr 16 2001 // I get asked a number of questions about websites, their development and usefulness. But invariably, the questions that pop up most often have to do with getting visitors to the site and getting them to interact with the...
Successful E-Marketing: Using Cutting-Edge Technology To Keep Customers Happy
Apr 9 2001 // Depending on how you felt about e-commerce before, current events in the tech world can inspire emotions ranging anywhere from despair to gloating. But before you decide that it’s perhaps a good time to stay away...
Taking Steps to Maximize Your Web Presence
Apr 9 2001 // I get asked a number of questions about websites, their development and usefulness. But invariably, the questions that pop up most often have to do with getting visitors to the site and getting them to interact with the...
O’Donnell to Lead GE Reinsurance, Brandt
Apr 3 2001 // Direct Employers Reinsurance Corp., a GE company, has named William O’Donnell and Kenneth W. Brandt to key leadership positions in its property and casualty reinsurance business in the Americas. O’Donnell will...
CPIA Takes National Sales & Marketing Education Conference to San Diego
Mar 26 2001 // Members of the Certified Professional Insurance Agent (CPIA) Society enjoyed a valuable National Sales & Marketing Education Conference March 7-10 in San Diego’s balmy climate. Attendees had the opportunity to...
Hanging On to Market Share (Sell ‘Em More Stuff)
Mar 19 2001 // As a distribution channel, independent agents are doing a fairly good job of holding down the fort. The Independent Insurance Agents of America recently examined market share among the three channels: direct response,...
Harleysville Insurance Unveils New Brand Identity
Mar 15 2001 // The Harleysville Insurance organization, which includes Harleysville Group Inc., has announced plans to introduce a new brand identity. As a result, the company has created a new logo and positioning theme, and several of...
CPIA Holds Sales, Marketing Conference in San Diego
Mar 14 2001 // Members of the Certified Professional Insurance Agent Society attended an educational National Sales & Marketing Education Conference March 7-10 in San Diego. With a smaller-than-anticipated turnout, attendees had the...
