Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
BUA Launches Prize & Promotion Insurance Services
Jul 25 2016 // Portsmouth, NH, July 25, 2016- BUA, LLC of Portsmouth, NH, has launched Prize & Promotion Insurance Services (PPI). PPI will be led by industry veteran, Jack Woodbury. Mr. Woodbury brings over twenty-five years of...
Central Insurance Promotes Lee to Regional Marketing Manager in Southeast
Jul 21 2016 // The Central Insurance Companies has promoted David Lee to Regional Marketing manager in the companies’ Southeast Regional Office. A graduate of the University of Georgia with a degree in Business Administration, Lee...
Worldwide Facilities Wins 2016 AAMGA Marketing Award
Jul 19 2016 // Los Angeles, CA, July 19, 2016- Worldwide Facilities was chosen this year as a second-place winner of the 2016 AAMGA Marketing Award for its print marketing campaign. The award singles out exceptional advertising and...
NOW Honors Starr Companies’ Marketing Chief Brown as Role Model for Women
Jun 29 2016 // Starr Companies’ Chief Marketing Officer Leilani M. Brown was recognized by the National Organization of Women New York City Chapter as a “Woman of Power & Influence” at the group’s annual...
Allstate Absorbed Higher Catastrophe Losses, Lower Investments in Q1
May 9 2016 // Catastrophe losses including those from two severe hailstorms left their mark on the Allstate Corp. in the first quarter, with net income during the period plunging more than 65 percent. Echoing trends from other...
Special Report: Execs Warn of Impending Florida Market Crisis Over Water Loss Claims
May 3 2016 // Abuse of assignment of benefits (AOB) from water loss claims has become a full-blown Florida insurance crisis that will mean higher insurance rates next year and for the foreseeable future for every Florida policyholder,...
Timeline: From Teen to Octogenarian, How Buffett’s Wealth Has Grown
May 2 2016 // In 2016, it’s easier than ever to play the financial markets. From the explosion of online brokers to the rise of robo-advisors, armchair investors have dozens of tools just a few clicks or taps away. Daily trading...
How to Grow Your Insurance Agency One Call At A Time
May 2 2016 // Local Strategies to Stand Out in a Challenging Lead-Acquisition Marketplace The insurance industry is spending big on local marketing, but the results individual agencies experience depend on the tactics they execute. For...
Chubb Enters into Distribution Agreement with Chinese Retail Giant Suning
Apr 15 2016 // Chubb Ltd. announced it has entered into a long-term preferred provider distribution agreement with Suning, one of the largest and most recognized retail brands in China. Under the terms of the agreement, Chubb and Suning...
Where Prescription Drug Prices Are Headed in U.S.
Apr 15 2016 // Spending on medicines increased by double digits for a second year in 2015 and reached $425 billion based on invoice prices. After adjusting for rebates and other price concessions by manufacturers, net spending was $310...
Ava Gardner Museum in North Carolina Seeking Funds for Fire Protection System
Apr 10 2016 // The life of a Hollywood starlet may be full of glitz and glamor, but even diamonds can lose their shine after decades, satin and silk can unravel, letters and photos could become just so much dust. Since the 1980s,...
Texas Mutual Insurance Names Evans VP of Marketing, Customer Engagement
Apr 8 2016 // Workers’ compensation insurance carrier, Texas Mutual Insurance Co., hired Lisa Evans as vice president of marketing and consumer engagement. She oversees the marketing and customer engagement teams, and the Texas...
Morgan Joins Insurance ‘Pretiree’ Job Network WAHVE as Marketing VP
Apr 4 2016 // Rick Morgan, a technology and marketing expert in the independent agency channel, has joined Work At Home Vintage Experts (WAHVE) as senior vice president of marketing. WAHVE, formed in 2010, is a network of insurance...
Esurance Is No April Fool When It Comes to Free Publicity
Apr 1 2016 // https://www.youtube.com/watch?v=fGjHi9lyioE&feature=youtu.be Allstate’s Esurance has used the convergence of a volatile and unpredictable election year and April Fools’ Day to have a little fun. The fun is...
China’s Anbang Insurance Checks Out of Hotel Bid War
Apr 1 2016 // A group led by China’s Anbang Insurance Group Co. withdrew its $14 billion takeover offer for Starwood Hotels & Resorts Worldwide Inc., a surprise move that ends a three-week bidding war and clears the way for an...
6 Ways to Differentiate Your Agency from Internet Marketers
Mar 21 2016 // It’s self-defeating to believe that the independent agency universe is a legacy sales system that’s floundering in the age of mobile media. As a reaction to this unwarranted fear of obsolescence, some agents...
Compare.com CEO Encouraged by Admiral Group’s Record 2015 Profit
Mar 3 2016 // Admiral Group plc on Thursday announced record profit for last year, and the CEO of one of its biggest brands is taking that as an endorsement of his popular online insurance shopping business model. Compare.com CEO Andrew...
21st Century Insurance Cutting 50 Jobs in Delaware
Feb 22 2016 // Farmers Insurance Group said it recently notified some 50 21st Century Insurance employees in Wilmington, Delaware, that their positions would be eliminated. The move comes as Los Angeles-based Farmers Insurance continues...
Degner Named Marketing Director at Robertson Ryan & Associates
Feb 17 2016 // Milwaukee, Wis.-based independent insurance agency, Robertson Ryan & Associates Inc., has hired Allan Degner as marketing director, responsible for corporate marketing operations, branding, advertising and public...
21st Century Insurance Cutting 50 Positions in Delaware
Feb 10 2016 // Farmers Insurance Group said it recently notified some 50 21st Century Insurance employees in Wilmington, Delaware, that their positions would be eliminated. The move comes as Los Angeles-based Farmers Insurance continues...
