Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Arch Re to Buy Majority Stake in Australia’s Precision Marketing Asia Pacific
Feb 18 2020 // Arch Reinsurance, a wholly owned subsidiary of Bermuda-based Arch Capital Group Ltd., announced it has entered into an agreement in principle to obtain a majority stake in Precision Marketing Asia Pacific (PMAP), subject...
Allstate’s Growth Plan Includes Shift in Agent Commissions, Hike in Advertising
Feb 10 2020 // Allstate first disclosed its Transformative Growth Plan in December, an effort to overhaul how it does business, boost efficiency and reduce expenses. During the Illinois-based property/casualty insurer’s Q4 2019...
20 Things to Know About Surplus Lines Insurance in 2020
Feb 10 2020 // As we embark upon a new decade, the surplus lines insurance market has never been stronger. Growth in specialty products and demand for insurance protection in an increasingly dynamic, technological climate necessitates a...
New York Regulator Alleges NRA Violated State Insurance Laws
Feb 6 2020 // The New York Department of Financial Services (DFS) announced that it has served a statement of charges against the National Rifle Association (NRA). The Department alleges that the NRA, which does not have a license to...
Arizona Sues Juul over Illegal Marketing
Jan 9 2020 // Arizona’s attorney general on this week sued e-cigarette giant Juul Labs for alleged violations of state consumer fraud laws, becoming the latest state to go after the company as youth vaping explodes. Attorney...
O’Leary Succeeds Maguire as Philadelphia Insurance Chairman; Glomb Is President
Jan 7 2020 // Commercial property/casualty and professional liability insurer Philadelphia Insurance Companies announced leadership changes, effective January 1, 2020. President and Chief Executive Officer Bob O’Leary has become...
GEICO CEO Roberts to Retire End of 2020; Berkshire Hathaway’s Combs to Succeed
Dec 23 2019 // Bill Roberts, GEICO’s president and chief executive officer, has announced that he will retire in December 2020 after 35 years with the insurer. Replacing Roberts as CEO will be Todd Combs, one of Berkshire...
Massive MJBizCon in Vegas Reveals Coverage Gaps, Little Insurance Understanding
Dec 19 2019 // If gawking at tons of cannabis-churning pieces of agricultural equipment winding around a quarter-million feet of convention floor space wasn’t your thing, perhaps access to an abundance of pre-rolls, or whiffing...
Sandy Hook Families Get Gunmaker Trial Nine Years After Attack
Dec 13 2019 // Family members of nine children and educators killed in the 2012 Sandy Hook Elementary School massacre have received a September 2021 trial date in their landmark lawsuit against Remington Arms Co. over its marketing of...
Nationwide Inks Pact to Become ‘Official Insurance Partner’ of Minor League Baseball
Dec 10 2019 // Minor League Baseball (MiLB) and insurer Nationwide have a new partnership making the Columbus, Ohio-based carrier the “Official Insurance Partner of Minor League Baseball.” Financial terms of the agreement...
Confessions of a Diehard Fan of Insurance Data: Part 1
Nov 24 2019 // If Bill Pieroni were a Major League Baseball executive, he would be one of those sabermetric types like Oakland’s Billy Beane, heralded by the book “Moneyball.” His team’s manager would have...
The Central Insurance Companies Promote Lee to VP of Southeast Regional Office
Nov 21 2019 // The Central Insurance Companies have promoted David Lee to vice president of the Southeast regional office, effective November 25, 2019. Lee will replace Senior Vice President Keith Moore who will retire on November 22,...
Tokio Marine HCC Names Barnett and Browne as Co-Global Marketing Leaders
Nov 20 2019 // Specialty insurer Tokio Marine HCC announced that Jeremy Barnett and Phelim Browne have been named co-global marketing leaders, effective Oct. 1, 2019, reporting to Thomas Harmeyer, executive vice president. Barnett, based...
Next Insurance Appoints Chase, Leichtag as Head Marketing and Product Officers
Nov 20 2019 // Next Insurance, a digital insurtech company focused on small business insurance, has appointed today former Fitbit executive Melanie Chase as chief marketing officer and former Yelp executive Effi Fuks Leichtag as chief...
How to Bring in Young People to Insurance
Nov 18 2019 // The workforce is faced with a generation gap. Baby boomers are retiring at the rate of 10,000 per day. Generation X and millennials each have a smaller pool of people than baby boomers. Generation Z is now the largest...
New Jersey’s NIP Group Hires Bertoli as Senior Vice President of Marketing
Nov 6 2019 // NIP Group Inc., a Woodbridge, N.J.-headquartered program manager providing marketing, underwriting and administration of specialty insurance programs, has hired John Bertoli as senior vice president of Marketing. In this...
Vaping Firm Juul Disregarded Early Signs It Was Hooking Young Users: Reuters
Nov 5 2019 // The San Francisco startup that invented the groundbreaking Juul e-cigarette had a central goal during its development: captivating users with the first hit. The company had concluded that consumers had largely rejected...
Direct Connection in California Names Nevins Marketing & Operations Director
Oct 25 2019 // San Francisco, Calif.-based Direct Connection Advertising & Marketing has named Kristen Nevins director of marketing and operations. Nevins joined the firm in 2018. She was previously at Scottsdale Insurance Co. (now...
Marketing, Innovation Chief Williams Leaving Nationwide; Jones, Mahaffey to Assume Roles
Oct 23 2019 // The man behind Nationwide’s “On Your Side” advertising and marketing for the past five years, along with initiatives targeting emerging businesses and innovation, is leaving the giant insurer. Terrance...
How Medical Community Can Overcome Error of Its Ways in Opioids and Vaping: Opinion
Sep 24 2019 // When the medical community makes mistakes, it’s like shooting down a few hundred airplanes every year. That’s a dramatic metaphor that has stuck in my mind since I first heard it from a doctor, and an apt way...
