Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Western Insurance Agents Roundtable: In Uncertain Economy, Change Is Certain
Jan 5 2012 // The economy, the promised-land of a hard insurance market and the need to master technologies dominated discussion at the first annual Insurance Industry Roundtable in Irvine, Calif. The daylong event was attended by 23...
Get Ready to ‘Face’ the Next Wave in Marketing: Mavatars
Dec 20 2011 // The motion picture “Minority Report” gave the audience a look into the future of retail marketing as retina scans were used to project customized digital advertisements for consumers in public spaces. An Iowa...
Industry’s First Virtual Insurance Tradeshow Live Again In February 2012
Dec 15 2011 // Fairfield, CA, 12/15/11 – The 2012 Virtual Insurance Marketplace is the second offering from Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance marketing services. The 2012 VIM...
People
Dec 5 2011 // Holly Foxen Wells has been promoted to marketing and public relations manager of San Diego, Calif.-based Atlas General Insurance Services. She will lead the marketing team to enhance Atlas’ brand strategy and...
Are You Prepared for the Changing Insurance Market?
Dec 2 2011 // In today’s personal property/casualty insurance market, agents and brokers face increasing uncertainty. Staying the course is no longer an option to drive profitable growth. You must be informed of the latest market...
How to Compete for Personal Lines with the Direct Writers
Nov 28 2011 // Let’s face facts. It’s unlikely that any individual independent agency will ever “beat” the direct writers. They have massive marketing budgets, a strong online presence, great name recognition, and...
How to Compete for Personal Lines with the Direct Writers
Nov 21 2011 // Let’s face facts. It’s unlikely that any individual independent agency will ever “beat” the direct writers. They have massive marketing budgets, a strong online presence, great name recognition, and...
Wells Named Marketing, PR Manager at Atlas in Southern California
Nov 17 2011 // Holly Foxen Wells has been promoted to marketing and public relations manager of San Diego, Calif.-based Atlas General Insurance Services. She will lead the marketing team to enhance Atlas’ brand strategy and...
Petersen International Adds to its Marketing and Communications Department
Nov 14 2011 // Ryan Petersen has been appointed creative director of Valencia, Calif.-based Petersen International Underwriters, and Dane Petersen has been named the firm’s marketing director. Ryan Petersen is responsible for...
People
Nov 7 2011 // Jim Donelon has been re-elected commissioner at the Louisiana Department of Insurance. Donelon, a Republican from Metairie, on Oct. 22 defeated Democrat Donald Hodge. Donelon has been insurance commissioner since...
Insurance Technologies Corporation Introduces AgencyBuzz
Oct 18 2011 // Carrollton, Texas, 10/18/11 – Insurance Technologies Corporation today introduced AgencyBuzz, the premier drip marketing tool created for independent insurance agents. AgencyBuzz allows agents to automate their online...
Texas-based The Gibraltar Group Adds Rampy to Leadership Team
Oct 12 2011 // The Gibraltar Group, a risk and insurance advisory firm headquartered in Lubbock, Texas, has added Abie Rampy as director of communications and marketing. With more than 10 years of organizational management and marketing...
Allstate Closes on $1 Billion Acquisition of Esurance, Answer Financial
Oct 7 2011 // The Allstate Corp. said it has obtained all required regulatory approvals and closed its acquisition of Esurance and Answer Financial from White Mountains Insurance Group Ltd. The purchase price was approximately $1...
People
Sep 19 2011 // Brady R. Kelley has been named the executive director of the National Association of Professional Surplus Lines Offices (NAPSLO). Kelley replaces Richard M. Bouhan who will be retiring from the organization after 30 years...
Be a Casual Specialist Instead of a ‘Sell Everything’ Generalist
Sep 19 2011 // Six Informal Ways to Target Commercial Lines There are still plenty of generalist insurance agencies around. These overly polite offices consist of accommodating professionals who earn their living by generously quoting...
People
Sep 19 2011 // TDECU Insurance Agency LLC in Lake Jackson, Texas, added Wesley “Wes” Wolff as president. He brings more than 30 years of insurance agency expertise including sales, sales management and strong...
Discover INSURICA
Sep 5 2011 // Seeking Unexplored Routes to Riches, a Rising Oklahoma Agency Network Finds Its New Corporate Identity, While Doubling Its Size Top 100 Agency Profile Rank: No. 15 Agency Name: INSURICA Insurance Management Network Main...
Unitrin CEO Southwell Sees Growth, Value in New Kemper Name
Sep 5 2011 // Unitrin Inc. is counting on added success as it takes on a new name — the well-known and legendary Kemper name — for the future of the company. Powered by InsuranceJournal.tv Effective Aug. 25, Unitrin Inc. officially...
Texas AG Again Charges Petroleum Distributor of Defrauding Customers
Aug 19 2011 // Texas Attorney General Greg Abbott has charged a petroleum distributor of selling diluted gasoline. It is the state’s third court action against the company since 2009. Petroleum Wholesale L.P., Sun Development L.P....
Unitrin CEO Southwell Sees Growth, Value in New Kemper Name
Aug 17 2011 // Unitrin Inc. is counting on added success as it takes on a new name — the well-known and legendary Kemper name — for the future of the company. Effective Aug. 25, Unitrin Inc. will officially become Kemper Corp. and...
