Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Southern Fidelity Insurance Recruiting New Agents in Mississippi
Sep 18 2019 // Southern Fidelity Insurance Company, a regional insurance company serving consumers throughout the Southeast, is looking to recruit local agents in Mississippi after expanding into the state in July. The company, which has...
Insurance Marketing Group Taps Berkley’s Foster as Chair; Elects 10 New Directors
Sep 12 2019 // Valerie Foster of Berkley Alliance Managers has been chosen as the executive chair by the Insurance Marketing & Communications Association (IMCA) for the 2019-2020 year. Foster is vice president, director of marketing...
PMA Companies Names Shertenlieb as VP of Marketing in Pennsylvania
Sep 4 2019 // PMA Companies has named Tara Shertenlieb as vice president of Marketing. In this role, she is responsible for developing and executing PMA Companies’ marketing strategies and initiatives including branding,...
Other Opioid Lawsuit Plaintiffs Welcome Oklahoma Ruling Affirming Public Nuisance
Aug 27 2019 // While some Johnson & Johnson investors were relieved that the company’s $572 million penalty for fueling Oklahoma’s opioid epidemic wasn’t as high as feared, lawyers for other U.S. states, cities and...
J&J Found Liable; Ordered to Pay Less Than Investors Feared in Oklahoma Opioid Trial
Aug 26 2019 // An Oklahoma judge on Monday ordered Johnson & Johnson to pay $572.1 million to the state for its part in fueling an opioid epidemic by deceptively marketing addictive painkillers. J&J said it would to appeal the...
Pennsylvania’s PMA Companies Names Shertenlieb as Vice President of Marketing
Aug 26 2019 // PMA Companies has named Tara Shertenlieb as vice president of Marketing. In this role, she is responsible for developing and executing PMA Companies’ marketing strategies and initiatives including branding,...
Lawsuit Accuses E-Cigarette Makers of Targeting Kids, Deceiving Consumers
Aug 20 2019 // E-cigarette maker Juul Labs Inc. and Philip Morris USA Inc. were sued for illegally marketing nicotine-delivery devices to minors and deceiving consumers about the risks of vaping. The lawsuit was filed on behalf of a...
101 Sales & Marketing Ideas For Agencies
Aug 19 2019 // 1. Quality Sales Managers. Invest in a quality sales manager who knows how to motivate and guide members to their goals. 2. Transcribe with AI. Otter.ai is a platform that allows — through the website or mobile app...
Insurance Technologies Corp. Acquires Ohio’s Smart Harbor
Aug 14 2019 // Insurance Technologies Corporation (ITC), a provider of websites, marketing, comparative rating and management software and services, has acquired Columbus, Ohio-based Smart Harbor, which provides digital technology...
People
Aug 5 2019 // National Linda Dodson The Vertafore technology users network, NetVU, has named Linda Dodson as executive director. Dodson’s career has included work in an insurance agency and with agency carriers. She began her...
People
Jul 15 2019 // National PartnerRe announced that Jonathan Colello has joined the company effective July 1, 2019, as CEO for P&C Americas and president of Partner Reinsurance Co. of the U.S. In his new role, Colello will have...
For Best in Insurance Industry Marketing, the Awards Go to…
Jul 11 2019 // HealthMarkets and The Co-operators won the most awards overall, six each, including two Best of Show Awards, at this year’s annual Insurance Marketing and Communications Association (IMCA) awards gala. They were...
CSAA in California Names Goldstein Executive Vice President
Jul 11 2019 // Walnut Creek, Calif.-based CSAA Insurance Group has named Linda Goldstein executive vice president in customer experience and marketing. Goldstein leads all aspects of marketing, including digital marketing, brand...
Customer Experience Starts With Marketing Communications
Jul 1 2019 // In my last column, we discussed agents’ critical task of delivering the best possible customer experience to differentiate themselves from competitors. To do that, agents need to closely examine every task they...
Reuters Report: How Judges’ Secrecy Has Added to Toll of Opioids and Other Products
Jun 25 2019 // WELCH, West Virginia —The opioid epidemic that has so far killed half a million Americans is routinely blamed on greedy drug makers, feckless doctors and lax regulators. But there’s another group that has...
People
Jun 17 2019 // National Pioneer Underwriters, the underwriting group within Minova Insurance Holdings, has appointed Nick Greggains CEO of Pioneer’s U.S. operation, effective March 25. Greggains succeeds previous U.S. CEO Gene...
Central Insurance Promotes Lee to AVP of Southeast Region
Jun 7 2019 // The Central Insurance Companies have promoted David Lee to assistant vice president in its Southeast Regional office effective June 3, 2019. Lee joined Central in 2003 in the Claims department. During his career with...
Why You Should Enter Marketing Awards Competitions
May 29 2019 // Marketing is inherently a competitive space. Our sole purpose is to drive revenue; some may disagree, but fundamentally, every activity a marketing department performs should be to support their firm’s business...
Opioid Litigation Tests Public Nuisance Claim Theory
May 27 2019 // Determining who foots the bill for America’s growing opioid epidemic may depend on how well the state of Oklahoma deploys a high-risk legal strategy this week against Johnson & Johnson and Teva Pharmaceutical...
Applied Systems Acquires Agency CRM System TechCanary
Apr 10 2019 // Agency technology firm Applied Systems said it has acquired TechCanary, an insurance customer relationship management (CRM) system built on the Salesforce.com platform. Terms were not disclosed. Applied Systems said...
