Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Marketing Your Agency is More Than Buying a Few Ads
Oct 20 2008 // It’s a Master Strategy Implemented by Daily Tactics There are a lot of unfounded rumors about the relationship between marketing and selling. Some say that the two are one and the same. Others whisper that marketing...
Independent Agent 2.0: Branding Through Blogging and Beyond
Oct 10 2008 // Real time technology is giving agencies immediate access to carrier information on their clients, allowing agencies to quickly and efficiently transact quotes, billing inquiries, endorsements, loss runs, policy views, and...
People
Oct 6 2008 // American International Group Inc. (AIG) named Edward M. Liddy as chairman and CEO. He succeeds Robert B. Willumstad. Stephen F. Bollenbach, who was named lead independent director in June 2008, continues in that...
Oct 6 2008 // American International Group Inc. (AIG) named Edward M. Liddy as chairman and CEO. He succeeds Robert B. Willumstad. Stephen F. Bollenbach, who was named lead independent director in June 2008, continues in that...
5 Steps to Using Social Media to Boost Sales
Sep 22 2008 // Whether you’ve been in the insurance agency business a long time or just getting started, utilizing social media tools can be an effective way to boost sales. Think about it. You already spend most of your time...
Independent Agent 2.0
Sep 22 2008 // Branding through Blogging and Beyond Real time technology is giving agencies immediate access to carrier information on their clients, allowing agencies to quickly and efficiently transact quotes, billing inquiries,...
People
Sep 22 2008 // Jacksonville, Florida-based Harden & Associates, an insurance brokerage company, promoted Dustin Theilacker to chief information officer. As CIO, Theilacker will continue to provide technology vision and leadership...
People
Sep 1 2008 // Swiss Re appointed Walter A. Bell chairman of Swiss Re America Holding Corp. Bell, whose appointment with Swiss Re is effective Sept. 2, is currently insurance commissioner of the Alabama Department of Insurance, a...
Eight Reasons Agencies Need a Strong Database Effort
Sep 1 2008 // A solid, up-to-date, well-managed database is the No. 1 factor in stimulating and maintaining business growth. The word “marketing” may conjure up images of the fast-paced world of television advertising, a...
Managing and Using Information to Grow an Agency
Sep 1 2008 // Eight Good Reasons to Get Your Database Efforts Underway The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an...
Managing and Using Information to Grow an Agency
Sep 1 2008 // Eight Good Reasons to Get Your Database Efforts Underway The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an...
People
Sep 1 2008 // General Star Management Co. appointed Gregory J. Diorio chief operating officer and Joseph L. Majsak chief marketing officer. Diorio will oversee all underwriting divisions while Majsak will oversee the new marketing...
Lessons in Globalizing an Insurance Brand
Sep 1 2008 // Chubb: Understand Local Culture and Rely on Local Staff When Abroad Chubb Insurance, founded in 1882 in New York, today sells in 28 countries and has about 120 offices throughout North America, Europe, South America and...
Cindy Downs
Aug 21 2008 // Dallas-based wholesale insurance broker and managing general agent Towerstone Inc. has added four new members to its team. Cindy Downs was added as a senior underwriter in the firm’s MGA unit. Downs formerly was a...
Washington Warns: Beware Hole in One Insurance
Aug 11 2008 // Washington Insurance Commissioner Mike Kreidler warns anyone planning a golf tournament in Washington state not to buy hole in one insurance from Golf Marketing. Golf Marketing is not licensed to sell insurance in...
For Liberty Mutual, Insurance Customers’ Values Have Value
Aug 7 2008 // Liberty Mutual’s Responsibility: What’s Your Policy? ad campaign of people doing nice things for strangers has created quite a buzz in insurance marketing circles. But executives at the Boston-based insurer...
People
Aug 4 2008 // Narragansett Bay Insurance Co. of Pawtucket, Rhode Island has named Mark Talerico chief risk officer. Talerico will oversee Narragansett’s distribution of risk in homeowners insurance, and guide the insurers exposure...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
