Latest Marketing Headlines

Keep Your Customers With E-Mail Marketing

Aug 4 2008 // Why E-Mail Marketing Should Be a Big Part of Customer Retention Efforts It’s a recognized fact that obtaining a new customer costs five times more than retaining an existing one. However, just because a customer...

People

Aug 4 2008 // Aon Re Global named Jan-Oliver Thofern CEO and chairman of its German subsidiary, Aon Ruck. Thofern was previously a member of the company’s executive committee. He succeeds Holger Gaserow, who plans to retire at the...

Montana Supreme Court: Claims for Bodily Injury Can Cover Injured Plus Observer

Aug 4 2008 // The Supreme Court of Montana ruled that even a bystander’s claim for bodily injuries can be covered in an insurance policy. According to court documents in Allstate Insurance Co. v. Terry Wagner-Ellsworth and Tiffany...

Agents Weigh Independence, Commissions, Markets When Choosing Agency Networks

Aug 4 2008 // Rising Costs, Soft Market Cause Agents to Consider Network Options Maintaining their independence while gaining access to resources and markets are what independent agents consider when deciding whether to join an...

Genesis Underwriting Promotes 3 Execs: Eaton, Williams, Hogan

Jul 31 2008 // Genesis Underwriting Management Co. in Stamford, Conn. has named Jill L. Eaton to be manager of the Public Entity Division. Eaton will also continue to lead the division’s Western Region. The Public Entity Division...

Chubb: Patience and Promise in China

Jul 29 2008 // In the 20 years that Chubb Insurance has taken global branding seriously, China has presented the most interesting challenge. For Jan Tomlinson, establishing Chubb in China has been a test of patience and politics but with...

Chubb: Lessons in Globalizing an Insurance Brand

Jul 24 2008 // Chubb Insurance, founded in 1882 in New York, today sells in 28 countries and has about 120 offices throughout North America, Europe, South America, and the Pacific Rim, serving its property and casualty customers. While...

Montana Supreme Court: Claims for Bodily Injury Can Cover Injured Plus Observer

Jul 15 2008 // The Supreme Court of Montana has ruled that even a bystander’s claim for bodily injuries can be covered in an insurance policy. According to court documents in Allstate Insurance Co. v. Terry Wagner-Ellsworth and...

Strengths and Weaknesses, Part 2: What Agents Think of Regional, National P/C Insurers

Jul 10 2008 // Regional carriers come out on top in agency compensation and claims services, while nationals outscore regionals on loss control and technology. That’s according to an Insurance Journal weeklong survey in June on...

People

Jul 7 2008 // The National Association of Professional Insurance Agents (PIA) has announced the promotion of Mike Becker to director of federal affairs. Since joining PIA, Becker has managed the day-to-day responsibilities associated...

Jul 7 2008 // People McQueary Henry Bowles Troy LLP (MHBT) added Jim Anderson as senior vice president in the Dallas-based firm’s property/casualty group. Anderson will oversee the production and account management of...

Exclusive Survey, Part 2: Strengths and Weaknesses – What Agents Think of Regional and National P/C Insurers

Jul 7 2008 // Regional P/C Insurers Beat Out Nationals on Compensation, Claims; Nationals Outperform on Technology Regional carriers come out on top in agency compensation and claims services, while nationals outscore regionals on loss...

Agency Pains and What to Do About Them

Jul 7 2008 // 10 Common Agency Woes and How to Fix Them The typical agency has at least a few persistent problem areas that never quite go away. At best these issues are addressed but not completely fixed. At worst, they are not even...

AFS/IBEX Names New Marketing Managers for South Central Region

Jun 20 2008 // AFS/IBEX, which provides premium financing for the property and casualty insurance industry, announced new marketing managers for the South Central region. Linda Leos joined AFS/IBEX team in the company’s Dallas...

Jenkins Athens Insurance Services Renamed Jenkins Insurance Group

Jun 19 2008 // Concorrd, Calif.-based Jenkins Athens Insurance Services has repositioned its brand, renaming the company and consolidating all of its services under the new name Jenkins Insurance Group. The new brand and logo emphasizes...

People

Jun 16 2008 // Golden Eagle Insurance, a Liberty Mutual Agency Markets regional company, appointed Pete McPartland president and CEO. McPartland comes from General Casualty in Sun Prairie, Wis., where he led insurance operations for QBE...

Appeals Court to Hear Mississippi Nursing Home Case

Jun 3 2008 // A federal appeals court is scheduled to hear arguments in a lawsuit brought by a Brandon, Mississippi nursing home that contends its insurer has no legal grounds to back out of defending it in a wrongful death case. The...

People

Jun 2 2008 // Markel Corp. named Anthony F. (Tony) Markel vice chairman and Paul W. Springman president and chief operating officer. Markel has been associated with Markel Corp. for more than 40 years, most recently serving as president...

Soft Market Tests Program Administrators’ Survival Skills

Jun 2 2008 // It’s Time to Focus Marketing, Upgrade Data, Round Out Business In a recent letter to fellow program administrators, Greg Thompson, CEO of Thompson Insurance Enterprises Inc. and Target Markets Program Administrators...

Lead Generation Service vs. Do-it-yourself Marketing: An Easy Choice

May 21 2008 // How do you generate leads for your business? There are two broad options that you can consider: 1. You can use an insurance lead generation service to supply you with everything you need. 2. You can put together a...