Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Playing the Waiting Game in the Texas Homeowners Market
Apr 7 2003 // Could it be that there is a light at the end of the tunnel for the Texas homeowners market? Rates have firmed through waves of increases over the past two years to the point where they may have reached a pinnacle, at least...
Cooperative Agencies Can Increase Bottom Line
Mar 24 2003 // Whether you are trying to access major carriers’ markets for hard-to-place risks, find a way to brand your agency, or tap into the expertise of other veteran agents, a cooperative may be the way to go. Clusters,...
Agency Cooperatives Can Boost Bottom Line
Mar 24 2003 // Whether you are trying to access major carriers’ markets for hard-to-place risks, find a way to brand your agency, or tap into the expertise of other veteran agents, a cooperative may be the way to go. Clusters,...
The Hartford Names Candy Cope Director of Stop Loss Sales and Marketing
Mar 12 2003 // The Hartford Financial Services Group announced that Candy Cope has been named Director of Sales and Marketing for Integrated Medical Solutions, The Hartford’s business unit that sells and services individual and...
Managing the Marketing and Sales Effort in the Hard Market
Mar 10 2003 // In a new series in Insurance Journal, we’ll have industry experts talk about the best ways to manage today’s agencies. In this article, Jack Fries speaks on managing the marketing and sales effort in the hard...
Managing Marketing and Sales Efforts in the Hard Market
Mar 10 2003 // In a new series in Insurance Journal, we’ll have industry experts talk about the best ways to manage today’s agencies. In this article, Jack Fries speaks on managing the marketing and sales effort in the hard...
Trusted Choice National Televised Ad Campaign Debuts
Feb 10 2003 // The Independent Insurance Agents of America (IIABA) have unveiled their national ad campaign for Trusted ChoiceSM, with television commercials appearing on the nation’s prominent cable news channels: CNN, MSNBC, FOX...
Five Ways Savvy Salespeople Can Profit From the Internet
Feb 10 2003 // I’ve written previously that the increase in technology will lead to a decrease in the number of salespeople. Although this is a bad omen for low producers, technology (specifically the Internet) isn’t the...
XL Winterthur to Become XL Insurance Global Risk
Feb 6 2003 // Bermuda’s XL Capital Ltd. announced that it is changing the brand name used by its worldwide P/C large commercial account operation from XL Winterthur International (“XLWI”) to XL Insurance Global Risk,...
National Alliance Appoints Smith to Marketing Post
Jan 28 2003 // Austin, Texas-based insurance education provider, The National Alliance for Insurance Education & Research, announced the selection of Carolyn Smith as the new director of Marketing and Promotions for the...
Surviving Today’s Changing Marketplace: Peak Performance Conf. Set for Jan. 30 – Feb. 2
Jan 9 2003 // Nestled amidst the snow-capped peaks surrounding Colorado’s Copper Mountain Resort, a select group of insurance professionals will gather Jan. 30 – Feb. 2 to develop the strategy and means to generate higher...
PIMA Holds Annual Meeting Jan. 30 – Feb. 2
Jan 1 2003 // The Professional Insurance Marketing Association (PIMA) will hold its annual meeting Jan. 30 – Feb. 2 at the Pointe Hilton Tapatio Cliffs in Phoenix. The event – which draws insurance marketers from around the...
Afni Insurance Services Partners with The AMS Users’ Group
Dec 11 2002 // Afni Insurance Services, a provider of customer care solutions for the industry, has formed a marketing partnership with the AMS Users’ Group (AMSUG). AMSUG, who previously endorsed Afni Insurance Services’...
Acord New Head of Trusted Choice Branding Initiative
Nov 21 2002 // Larry Acord, with 25 years of experience in company and agency branding and marketing, is the new vice president of Trusted ChoiceSM. Acord, who formerly was vice president of sales and communications for National Grange...
PIMA Hosts MarketTech Conference, Tradeshow Nov. 17-19
Oct 16 2002 // The Professional Insurance Marketing Association (PIMA) will hold its annual MarketTech Conference and Tradeshow Nov. 17-19 at the Philadelphia Crowne Plaza Hotel in Philadelphia. The event – which draws insurance...
Leadership is Theme at NAMIC Convention’s Sessions
Sep 19 2002 // Robert Bailey characterizes himself as an “unemployed senior citizen” with some notions about leadership and effective management. The retired CEO of State Auto Insurance Cos., Columbus, Ohio, passed along some...
Attracting and Retaining Employees in a Competitive World
Sep 16 2002 // One consistent trend throughout the United States is the difficulty in finding people to fill job openings. No matter where I travel, I hear this lament from agency owners and managers. In some areas of the country, there...
Attracting and Retaining Employees in a Competitive World
Sep 16 2002 // One consistent trend throughout the United States is the difficulty in finding people to fill job openings. No matter where I travel, I hear this lament from agency owners and managers. In some areas of the country, there...
National Security Fire & Casualty Signs on with Trusted ChoiceSM
Sep 3 2002 // National Security Fire & Casualty, a regional insurance company with operations in 10 Southeastern states, has joined Trusted ChoiceSM—the consumer marketing brand established by the Independent Insurance Agents...
General Re-New England Asset Management Hires Holl
Aug 19 2002 // General Re-New England Asset Management Inc. (GR-NEAM), the Farmington, Conn.-based insurance investment and capital management firm, has hired Barton Holl, formerly the director of sales and marketing at Deutsche...
