Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
MGA’s Stay a Step Ahead with the Internet
Aug 19 2002 // In efforts to not only stay a step ahead of the competition but also reduce costs in the long run, many managing general agencies are utilizing the Internet at greater lengths these days. As the nation as a whole spends...
Making the Internet Work for You
Aug 19 2002 // TIP 1 To Build “E-Loyalty,” Look To Your Competitors Here’s what’s really scary: It doesn’t require a lot of resources to build a relationship program on the Web. Therefore, some of your...
Webs for the Unwary: The Perils of Internet Marketing
Aug 19 2002 // The World Wide Web—touted as the greatest communication development of all time—has also become the world’s biggest catalog. Along with the use of the Internet for marketing, have come new torts, and a new body...
MGA’s Stay a Step Ahead with the Internet
Aug 19 2002 // In efforts to not only stay a step ahead of the competition but also reduce costs in the long run, many managing general agencies are utilizing the Internet at greater lengths these days. As the nation as a whole spends...
Making the Internet Work for You
Aug 19 2002 // TIP 1 To Build “E-Loyalty,” Look To Your Competitors Here’s what’s really scary: It doesn’t require a lot of resources to build a relationship program on the Web. Therefore, some of your...
Quotesmith.com Reports Second-Quarter Financial Results
Jul 25 2002 // Quotesmith.com Inc., the online insurance broker that provides instant quotes from more than 300 leading companies, announced financial results for the second quarter ended June 30. “Quotesmith.com delivered an...
CGNU R.I.P. – Welcome Aviva
Jul 2 2002 // In the latest triumph of marketing hype over common sense, CGNU, the U.K.’s largest insurer, officially recommenced life on Monday as Aviva Plc. CEO Richard Harvey, who first proposed the change last February, has...
8 Easy Strategies for Building Your Agency
Jun 24 2002 // While building a successful agency takes much dedication and hard work, it may not be as difficult as you think provided that you implement several key strategies. A wealth of material exists on the tangible factors and...
IMMA Invites P/C Insurance Mass-Marketers to Jacksonville for Annual Conference
Apr 22 2002 // The International Mass Marketing Association (IMMA) still is accepting registrations from agents, brokers and carrier representatives for its 2002 Annual Conference, to be held May 19-22 in Jacksonville, Fla. at the Hilton...
Calif. Agents and Companies Recognizing Trusted Choice Benefits
Apr 16 2002 // More California insurance companies, as well as IBA West agent and broker members have joined Trusted Choice (SM)-a new brand created by the Independent Insurance Agents of America (IIAA) to better communicate the...
SaleSource Marketing Success for Agents
Apr 15 2002 // Jim Rose, sales consultant to Automated Selling Process LLC, put it quite simply when asked about how agents go about their business. “What sells is the relationship,” Rose said. While personal contact in the...
Docucorp, Ascendant One Announce Marketing Agreement
Mar 28 2002 // Docucorp® International, a provider of enterprise information solutions, announced a marketing agreement with AscendantOne(TM) Inc., architects of next generation front office insurance technology. Through this marketing...
Three Insurers Join Trusted Choice National Branding Initiative
Mar 15 2002 // Ohio-based Central Insurance Companies, California Insurance Group and Cascade National Insurance, all regional insurance providers, are the newest company partners for Trusted ChoiceSM—the Independent Insurance...
Revolution or Evolution’ The Internet Goes Mainstream
Mar 11 2002 // The insurance industry is notoriously reluctant to change. So it was little surprise that the Internet—a tool that has the power to introduce cost-saving efficiencies into the insurance process for carriers and agents...
Revolution or Evolution’ The Internet Goes Mainstream
Mar 11 2002 // At last, the gap between potential and reality is shrinking as agents explore their online options. The insurance industry is notoriously reluctant to change. So it was little surprise that the Internet—a tool that has...
Revolution or Evolution’ The Internet Goes Mainstream
Mar 11 2002 // At last, the gap between potential and reality is shrinking as agents explore their online options. The insurance industry is notoriously reluctant to change. So it was little surprise that the Internet—a tool that has...
Getting Ahead by Outsourcing E-Mail
Mar 11 2002 // As the insurance industry continues to face increasing challenges, including intense competition and ongoing consolidation, many brokers are forced to meet the challenge of retaining and obtaining customers. Agents are...
CGNU Cuts Dividend, Announces Rebranding as Aviva
Feb 28 2002 // U.K.-based global insurer CGNU plans on renaming itself Aviva Plc, and also announced that, even though it had achieved a remarkable 41 percent growth in operating profits last year, it planned on reducing its dividend...
Sculley Keynote Speaker for 2002 ACORD Annual Conference
Feb 28 2002 // John Sculley, the technology and marketing visionary best known for bringing big brand marketing to the personal computer industry in the early 1980s, will be speaking to attendees of the 2002 ACORD Annual Conference this...
Parting Shots: Leveraging Consumers’ Desire for Convenience
Feb 25 2002 // Imagine positioning your agency as the exclusive provider of all personal lines, to all the employees of your commercial accounts. How the heck do I do that, you ask? By leveraging the consumer desire for convenience into...
