Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
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Nov 21 2016 // Former long-time Chubb executive Dino E. Robusto assumes the roles of CNA chairman and chief executive officer on Nov. 21, succeeding Thomas F. Motamed, who is retiring after eight years in those positions. The succession...
Reinsurers Welcome Rate Stabilization: S&P-PwC Bermuda Reinsurance Forum
Nov 18 2016 // North American reinsurers may soon see some rate stabilization after a prolonged period of declining premium rates, as they deal with a supply-demand imbalance that has weighed on returns, according to executives at the...
Lighthouse Management Hires Vizzini as North Carolina Marketing Rep
Nov 14 2016 // Lighthouse Management LLC has appointed Laura Vizzini as marketing representative for North Carolina. Vizzini comes to Lighthouse with seven years of experience in the insurance industry having worked as a sales agent,...
Baldwin Named 2016 Distinguished Partner by Michigan Professional Insurance Agents
Oct 27 2016 // Cathy Baldwin, director of Marketing and Communication at wholesale insurance broker J.M. Wilson, has been named 2016 Distinguished Partner of the Year by the Michigan Association of Professional Insurance Agents (MI...
Update: XL Group to Realign P/C Operations with Senior Leadership Team Named
Oct 27 2016 // Bermuda-based XL Group Ltd./XL Catlin announced senior role changes in connection with a planned realignment of its property/casualty operating model. All of the new appointments are effective as of Jan. 1, 2017. The new...
Snoopy to Retire from MetLife After 30 Years of Service
Oct 20 2016 // MetLife Inc., the largest U.S. life insurer, will phase out the use of Snoopy and Peanuts characters in its marketing. The insurer announced a new tagline, “MetLife. Navigating life together,” in what the New...
UK Specialist Insurer JRW Group Appoints Williams as Executive Chairman
Oct 20 2016 // Paul Williams, former Thistle Insurance Services managing director, is set to join The JRW Group* as executive chairman, subject to regulatory approval. His appointment to this newly formed role comes at a time when the...
Independent Insurance Investments Inc. Appoints DeLago to Board
Oct 18 2016 // Independent Insurance Investments Inc. (4I’s), a holding company formed to invest in non-standard personal lines automobile insurance companies and related service companies, appointed Joe DeLago, CEO of Good2Go...
Simmons Named Chief Marketing Officer at Armed Forces Insurance
Sep 27 2016 // Leavenworth, Kansas-based Armed Forces Insurance (AFI), which serves current and retired members of the uniformed services, their children and Department of Defense civilians, has promoted Lori L. Simmons to chief...
Is No-Fault Auto Insurance to Blame for High Rates, Fraud?
Sep 13 2016 // A dozen states still use no-fault auto insurance to cover the medical expenses of crash victims. Michigan House members returned to work last week to decide whether they’ll give the state’s motorists a break on...
Insurance Marketing Group IMCA Elects Hargis as Chair
Sep 9 2016 // The Insurance Marketing and Communications Association (IMCA) has elected Anna Hargis, director of advertising at Shelter Insurance, as chair of its board of directors for a two-year term. Hargis has been a member of...
101 Sales, Marketing, and Agency Management Ideas
Aug 22 2016 // Emotional Connections.Great brands avoid selling products. Great salespeople cultivate emotional connections with customers. —Harvard Business Review, August 2016 How to Increase Sales.Discuss all coverages applicable...
Is Education the Key to Unlocking the Next Generation of Talent?
Aug 22 2016 // The insurance talent crisis is here. Thanks to an aging workforce, an impending wave of retirements and an increasingly shallow talent pool, the industry is now coming face-to-face with a growing labor gap. The past 10...
American Family Insurance Signs Singer-Songwriter Legend as Brand Ambassador
Aug 19 2016 // American Family Insurance said it has signed John Legend – multi-award winning singer and songwriter – as the company’s newest brand ambassador. The company has partnered with other celebrity ambassadors whose...
Suit Alleges Valeant Ran Secret Prescription Refill Scam
Aug 19 2016 // Valeant Pharmaceuticals International Inc. refilled patients’ prescriptions without their permission and steered them to more expensive drugs in order to boost sales and profits, according to a lawsuit that sheds new...
AAIS Names Howard to Communications Director Post
Aug 15 2016 // The American Association of Insurance Services (AAIS), a national insurance advisory organization for property/casualty insurers, has named Melanie Howard as director of Corporate Communications. Howard will be responsible...
Independent Insurance Agents of New York Promotes MacConnell
Aug 12 2016 // Independent Insurance Agents & Brokers of New York Inc., an insurance producer trade organization based in Syracuse, N.Y., has promoted Julie MacConnell from director of marketing and communications to assistant vice...
$45M Settlement Proposed in Arkansas Tobacco Lawsuit
Aug 8 2016 // Attorneys for cigarette smokers and for tobacco manufacturer Philip Morris USA have agreed to a $45 million settlement of a lawsuit over the marketing of Marlboro Lights in Arkansas. The settlement was submitted to Pulaski...
Allstate Q2 Profit Hurt by Catastrophes, Auto Loss Costs
Aug 4 2016 // Allstate Corp. reported that consolidated total revenue increased by 2.0 percent to $9.2 billion in the second quarter of 2016 compared to the prior year quarter, as higher insurance premiums outweighed declines in net...
$45M Settlement Proposed in Arkansas Tobacco Lawsuit
Aug 1 2016 // Attorneys for cigarette smokers and for tobacco manufacturer Philip Morris USA have agreed to a $45 million settlement of a lawsuit over the marketing of Marlboro Lights in Arkansas. The settlement was submitted to Pulaski...
