8 Ways to Improve Your Sales Timing and Your Income
Timing is everything in life and in insurance sales. Talk to a new prospect or an existing insured on the right day when both of you are in the right mood and the odds are good that you will walk …
Don’t Let F.U.D. Extinguish Your Marketing Efforts
Overcome Fear, Uncertainty and Doubt in Agency Offices In a recession, it’s an easy decision to stop promoting your agency until the economy kicks back into gear. But is it the right one for your business? Marketing hibernation eliminates the …
Don’t Emulate How the Big Auto Insurers Sell
Market Auto Discounts Differently It’s pretty safe to say that money isn’t everything. Your health, happiness and, of course, golf are all more important. A lot more important, right? Well, maybe not if you glance at the pile of auto …
Agency Ideas Newsletter Celebrates 20 Years; Redesigns Web Site
To mark the start of its 20th year of publishing, Agency Ideas (www.agencyideas.com), an industry sales and marketing newsletter, has redesigned its Web site. The newly revamped Web site enhances usability for visitors and newsletter subscribers, said Alan Shuman, publisher …
Old Insurance Inspection Photos Make Meaningful Gifts
Are you ready for a quick excursion down memory lane? It’s a short trip, so there’s no need to fire up the old DeSoto. Instead, just walk over to your nearest filing cabinet and dig deep into your oldest commercial …
Lost Bid Surveys Reveal Reasons Behind No-Sales
Learn From Your Past Sales Mistakes There is always some type of reasoning behind why a hesitant commercial prospect won’t buy their policies from you. Maybe it’s one of those dating things, where the declining person says something like, “It’s …
8 Ways to Jump Start Listless Agencies in Today’s Economy
These are the worst worldwide economic times in recent memory. Slow retail and home sales, the horrific stock market, and tight credit, are adversely affecting everyone. But fortunately for our livelihoods, people and businesses need insurance for as long as …
Marketing Your Agency is More Than Buying a Few Ads
It’s a Master Strategy Implemented by Daily Tactics There are a lot of unfounded rumors about the relationship between marketing and selling. Some say that the two are one and the same. Others whisper that marketing is nothing more than …
9 Things to Think About For Your Next Agency Brochure
Make Your Next Agency Brochure a Portal to Your Web Site Since the advent of the commercial Web site, agency brochures just aren’t as important as they used to be. Yet, they are still essential business tools. A good brochure …
Remedying Common Personal Lines CSR Sales Excuses
Too many customer service representatives (CSRs) have problematic issues when it comes to an essential element of their job. That element is the selling of insurance. Some consider this act to be overly difficult and, at times, demeaning. They refuse …
