March 26, 2007
The Post Office isn’t the only way to deliver insurance marketing materials. Inserts, e-mails, Web site downloads, and hand delivery are some of the other options that are available. The first three methods are regularly employed; the last is often …
February 26, 2007
CSR selling doesn’t happen by decree. Principals can’t simply declare a sales quota and expect instant results. It is a long-term process getting customer service representatives involved in selling. Management must take some well thought out steps to motivate reps …
February 25, 2007
CSR selling doesn’t happen by decree. Principals can’t simply declare a sales quota and expect instant results. It is a long-term process getting customer service representatives involved in selling. Management must take some well thought out steps to motivate reps …
January 29, 2007
Developing an insurance proposal for a prospective insured is a costly endeavor. Even a liability-only auto quote requires a major pre-investment in advertising, automation, carrier relations, education, licensing, office space, phones, staff, supplies, and more. Everyone in the office must …
January 28, 2007
Developing an insurance proposal for a prospective insured is a costly endeavor. Even a liability-only auto quote requires a major pre-investment in advertising, automation, carrier relations, education, licensing, office space, phones, staff, supplies, and more. Everyone in the office must …
December 25, 2006
Just because some individuals purchase policies over the Internet doesn’t mean that everyone is similarly inclined. Many personal lines prospects simply aren’t comfortable buying their insurance online or over the phone, at least not yet. This uneasiness gives local-only agents …
December 24, 2006
Just because some individuals purchase policies over the Internet doesn’t mean that everyone is similarly inclined. Many personal lines prospects simply aren’t comfortable buying their insurance online or over the phone, at least not yet. This uneasiness gives local-only agents …
November 20, 2006
The future of personal lines is about picking sides. Today’s average auto and homeowners policyholder is shifting from the middle ground to one of two consumer extremes: low service or high. The former considers insurance to be a commodity and …
November 19, 2006
The future of personal lines is about picking sides. Today’s average auto and homeowners policyholder is shifting from the middle ground to one of two consumer extremes: low service or high. The former considers insurance to be a commodity and …
October 23, 2006
Insurance agents are a very talented bunch. Over the years, many have fine-tuned the entrepreneurial skills needed to grow their businesses while competing and surviving in an often cutthroat sales environment. Firms in many other fields also deal with these …