Everyone loves saving money and getting something for nothing. It is why coupons exist and why they are so deeply entrenched in U.S. product marketing. Manufac-turers and service companies employ them to launch new items, attract new customers, and build …
If your agency sends out a newsletter, take a moment, sit back and honestly evaluate it. Is it interesting and informative, packed full of helpful insurance information and ideas. Or is it loaded with canned facts and articles [yawn]. The …
The top functions of an agency newsletter are to keep in touch with existing insureds at times other than renewal and to establish or maintain contact with selected prospects. Is your agency’s newsletter a snooze-letter? If your agency sends out …
Hiring a relative can be a terrific or a terrible move. Unfortunately, it isn’t always easy working with your relatives, day after day. Personal and professional problems frequently arise. Regardless, for years, agencies have been passed on from one generation …
Hiring a relative as an agency producer Hiring a relative can be a terrific or a terrible move. Unfortunately, it isn’t always easy working with your relatives, day after day. Personal and professional problems frequently arise. Regardless, for years, agencies …
Some days it seems that you are in battle with every person who sells property casualty insurance. It’s easy to view other local independent and exclusive agents as the enemy. This assessment is understandable, but it’s also counterproductive. That’s because …
When you encounter an account you can’t competitively place, instead of declining to quote or expending extensive time searching for a viable market, refer the prospect to a competing producer who can easily write it. Some days it seems that …
Before you get too comfortable, take a second. Slide out of your office chair and look around the agency at the many printed forms that you use each day. Nearly every one can serve a need beyond its original intended …
Before you get too comfortable, take a second. Slide out of your office chair and look around the agency at the many printed forms that you use each day. Nearly every one can serve a need beyond its original intended …
Some agents assume that they know all about a specific industry simply because they have written a few accounts that belong to it. Their experience with these insureds makes them an authority, at least in their eyes. However, closing a …
