Organic produce is popular. Free-range chicken is chic. So, why not get trendy and organically grow your agency? Naturally, inorganic growth is faster because it involves the buying of agencies, hiring producers with books of business, and other speedy volume …
Non-owner P/C producers help drive the independent agency system. They account for a significant share of the commercial lines business written through this channel. Yet too often, these employees must find their own path in the dark forest of sales …
With apologies to Paul Simon’s classic song, there must be at least 50 ways to promote personal lines policies. Below is my list. I stopped at 50 due to the song, so if you wanted more, it’s Paul’s fault, not …
Running a successful independent agency is a multi-faceted job. It’s a difficult balancing act that demands creating a constant flow of new business, while keeping insureds, employees and carriers reasonably happy. To accomplish this, principals can’t focus solely on production …
In many independent agencies, production is left to lone wolves who professionally prowl among neighborhoods, businesses, and the Internet. These offices encourage their producers to work alone in pursuit of fresh sales, intentionally or otherwise. Such self-reliance works out well …
The primary purpose of an independent agent is to sell insurance. Nowhere in agency contracts does it mention that marketing and sales must be performed exclusively via social media. That’s a good thing, because if you go this route, you’ll …
One of the “secrets” to building an agency, or any business for that matter, is to ask introspective questions and to answer them thoughtfully. For an operation that sells contractual promises, written by others, these queries cover a lot of …
Independent agents have a nearly endless supply of suspects to solicit. They encompass almost every consumer and business in the state(s) in which you’re licensed. Of course, some make better prospects than others, and the more you know about them, …
It’s impossible to market anything successfully without communicating well. There are multiple ways, online and off, to manage this vital activity. Below are overviews of seven marketing methodologies. Social media.Networking is about communication and sharing. And as your mother taught …
One of the “secrets” to building an agency, or any business for that matter, is to ask introspective questions and to answer them thoughtfully. For an operation that sells contractual promises, written by others, these queries cover a lot of …
