Wal-Mart and independent agencies seemingly have little in common. Not so. There are many helpful ideas to cull from Mr. Walton’s amazing odyssey from one store to the largest retailer in the world — as revealed in his autobiography, “Sam …
Wal-Mart and independent agencies seemingly have little in common. Not so. There are many helpful ideas to cull from Mr. Walton’s amazing odyssey from one store to the largest retailer in the world — as revealed in his autobiography, “Sam …
Are Today’s Young, Vocal Agents Trying to ‘Occupy’ Insurance? Young producers are essential to the survival of the independent agency system. They are enthusiastic and motivated, and if you can put up with their “young versus old” histrionics, a lot …
Converge Direct Mail with Digital Marketing Only marketers that “don’t get it” pay printers and the U.S. Postal Service (USPS) to output and distribute printed materials that promote their business. The cool kids eschew dead trees and trucks and use …
The first lesson learned from Walter Issacson’s best-selling biography, Steve Jobs (Simon and Schuster), is that you should have started your agency in a garage with a guy called “Woz.” If you did, stop reading now and count your billions. …
Opening a Basic Social Media Account Is Free — The Rest Isn’t Most social media accounts are free of charge. You can open up Facebook, Twitter, LinkedIn, Google+ and Blogger accounts all without spending a dime. That’s what makes them …
The first lesson learned from Walter Issacson’s best-selling biography, Steve Jobs (Simon and Schuster), is that you should have started your agency in a garage with a guy called “Woz.” If you did, stop reading now and count your billions. …
Editor’s Note: This article is from Insurance Journal’s annual Satire Issue, originally published on Aug. 15, 2011. The article is fictional and is meant to be humorous. Enjoy! Obsession is more than some Calvin Klein perfume; it’s the root cause …
Don’t Self-Destruct at an Initial Meeting With a New Insurance Prospect Let’s start with a couple of clichés… You never get a second chance to make a first impression… and… The No. 1 rule of selling is not to make …
Let’s face facts. It’s unlikely that any individual independent agency will ever “beat” the direct writers. They have massive marketing budgets, a strong online presence, great name recognition, and enjoy a reputation for being low in cost. Still, you can …
