Agency Business Planning That’s Easy to Do If your agency hasn’t developed a working strategy for 2011, relax; it’s not too late. And if you take the “play-list” approach, it’s surprisingly easy to create a simple working plan for your …
Young Hires Serve as Both Teachers and Student In one way, today’s high unemployment rate is helpful in the agency business. It assists when it comes to recruiting new, youthful producers. There are tons of young, smart, educated people out …
Develop a Well-Rounded Marketing Plan It seems that it’s all social marketing all the time whenever you peruse an industry publication or attend an agent’s meeting. All of this attention makes it easy to imagine that the world we trade …
Capture Your Prospect’s Attention for More Than a Nanosecond Social media has an intrinsic flaw as a promotional tool for insurance marketers: it’s too darn distracting. For instance, Facebook is a self-contained and ever expanding universe that’s packed with entertaining …
Agents Must Employ Creative Insurance Marketing … or Else GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site, Progressive’s Flo and …
GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site, Progressive’s Flo and e-surance play acting some fictional internal friction. Today’s attitude …
Letting Your Site Atrophy is Online Suicide With all of the high level hype regarding social media, it’s easy to imagine that your agency’s Web site is as obsolete in cyberspace as Sputnik is in outer space. Does this mean …
How Not to Screw Up in 140 Characters or Less Twitter (www.twitter.com) is the absolute easiest to use of today’s social networking tools. Just like a freshly hatched songbird, all you have to do is open a free account and …
It’s Fun to be an Insurance Detective In the dark days of insurance sales – before computers, cell phones, and digital cameras – gathering information about a potential commercial prospect required real sleuthing. The Yellow Pages and a quick drive …
Use Extra Policy Costs to Your Sales Advantage Surprise. The actual cost of an insurance policy is always more than its quoted premium. This truism is something you can needlepoint on a pillow – or better – use it to …
