Articles by Catherine Oak and Rachel Schoeffler

Oak is the founder of the consulting firm, Oak & Associates, based in Northern California and Central Oregon. Oak & Associates. Phone: 707-935-6565. Email: catoak@gmail.com.

Why It’s Important to Find the Agency’s ‘Why’

A new book, “Start with Why” by Simon Sinek covered this topic and gave us inspiration for this article. “When you fill an organization with ‘good fits,’ those who believe what you believe; success just happens,” said Sinek. Sir Ernest …

Minding Your Business: How to Hire the Right People

A new book called “Start with Why” by Simon Sinek covered this topic and gave us inspiration for this article. In the book, Southwest Airlines founder Herb Kelleher talked about how his hiring practices of not hiring “for skills [but …

Minding Your Business: Contingency Planning for Agency Owners

Most of us don’t want to think about what would happen to our businesses if we were not able to be there one day because of disability or death. Most owners that are key to the organizations know that their …

Impact of New Tax Law on Agency Profitability

With the passing of the Tax Cuts & Jobs Act of 2017 (TCJA), there is quite a lot of talk about how it will impact businesses, what businesses are doing with any additional monies, as well as what happens to …

Minding Your Business: Making the Competition Irrelevant by Differentiation

As competition intensifies, agency owners have found it increasingly difficult to grow their business. Profit margins have shrunk, leaving many to turn to acquisition to sustain a high level of growth. This is known as a red ocean trap, where …

6 Industry Trends to Exploit for 2018

To prepare for the future, business owners need to observe what trends are occurring and then evaluate how those trends could impact their business. It is a guessing game, but an educated guess is usually proven to be better than …

Disaster Planning for Agencies: Minding Your Business

Northern California and specifically Sonoma and Napa Counties have experienced the worst wildfires in the history of California. Most of these fires began around Oct. 8, 2017, during night with extremely high winds, that knocked power lines out in hills …

Minding Your Business: 9 Ways to Change & Positively Influence Employees

Hiring quality people for an insurance agency has always been tricky. With a good economy, it becomes even more difficult. Employees favor meaningful work, trust and respect from the employer, and a sense of community over compensation and long-term employment. …

Minding Your Business: 10 Rules for Family Businesses

Family businesses are the backbone of the U.S. economy. They generate more than 50 percent of the gross domestic product (GDP) and more than 70 percent of job creation. However, only about one-third survive into the second generation, and 12 …

Minding Your Business: Agency Financial Management 101

What makes the difference between an average agency owner and a great one? The key is learning the skills of financial management. There are many times that consultants are called in to assist owners with financial problems. Some owners have …