What do the most-remembered print ads have in common? Catchy headlines are cool, but that’s not it. Flashy colors are fun, but that’s not it either. The key to ad recall is frequency and continuity. Ads are more memorable when …
“Images must be 300ppi. Please provide your logo as a vector. Max file size is 40 KB.” Advertising and publishing lingo can be confusing, huh? Don’t worry! Once you know some of the key terms and phrases, you’ll be communicating …
A catchy headline, a compelling message, and a clear call to action are all vital components of an effective print ad. However, it’s equally important that your print ad is visually appealing. A blurry logo looks very unprofessional! Here’s what …
Trade shows and conventions are a great way to increase brand awareness and make new connections. However, all the other companies (including your competitors) are set up right next to you, battling for brand awareness and competing for contacts. Want …
It’s time for timeline. Whether you wanted the new look or not, Facebook just switched your business page over to the new “timeline” layout. There are several significant changes that affect how your social network sees your business. Here’s what …
Take a look at these two print ads. Notice a difference? The first ad looks like it was produced in-house. Not very professional and probably not very effective. The second ad was also produced in-house, but it looks much more …
Want to get more mileage from your advertising? Simple. Run your ad in more than one media format (e.g, print, online, mobile, email, etc.) at the same time. I call it the Multiple Media Marketing Strategy. Fujitsu is an awesome …
Increased frequency = increased recall. That’s the frequency effect. Let’s look at some concrete examples. Each year, Insurance Journal magazine hires a third party research firm to conduct a “Recall and Readership” study for the first issue in November. Data …
