The world seems increasingly cluttered with noise and visual stimulation as marketers vie for your attention. Take a walk through Times Square if you want evidence of this fact. One is accosted by at least a dozen people shoving flyers …
As we are getting closer to the Holidays, most of us in media find ourselves looking into crystal balls to come up with forecasts, and are in the middle of making marketing and advertising plans for the upcoming year. This …
The game had just ended and the predictable strains of “When You Wish Upon a Star” began to play over the images of Eli Manning parading off the field amid the confetti and cheering throngs when I thought to myself, …
For many here on the East Coast, autumn means colorful foliage, crisp cool days, and a tailgate at a football game on the weekend. One gets the sense that all is right with the world on days like these. There …
Over the last several years, it seems marketing departments are taking on added responsibilities – in many cases, this includes a company’s public relations efforts. For those who are not experienced writers, this can be a little daunting. Novice writers …
