Articles by Guy Hoffman

Hoffman is president and CEO of USHT, Inc. (www.myusht.com), a managing general agent and surplus lines agency providing agents with personal lines products that provide coverage below, above and beyond policies available from standard markets.

Agents: How to Avoid Traps of Selling on Price

The standard homeowners policy is increasingly a trap for consumers. Low rates!” “Lower your premiums!” “Compare and save!” Turn on the TV or search the Web on the term “homeowners insurance,” and you’ll be inundated with offers like these. To …

Agents: How to Avoid Traps of Selling on Price

The standard homeowners policy is increasingly a trap for consumers. Low rates!” “Lower your premiums!” “Compare and save!” Turn on the TV or search the Web on the term “homeowners insurance,” and you’ll be inundated with offers like these. To …

Agents: How to Avoid Traps of Selling on Price

Low rates!” “Lower your premiums!” “Compare and save!” Turn on the TV or search the Web on the term “homeowners insurance,” and you’ll be inundated with offers like these. To the casual observer, it would seem that price is the …

Agents: How to Avoid Traps of Selling on Price

The standard homeowners policy is increasingly a trap for consumers. Low rates!” “Lower your premiums!” “Compare and save!” Turn on the TV or search the Web on the term “homeowners insurance,” and you’ll be inundated with offers like these. To …

Agents: How to Avoid Traps of Selling on Price

The standard homeowners policy is increasingly a trap for consumers. Low rates!” “Lower your premiums!” “Compare and save!” Turn on the TV or search the Web on the term “homeowners insurance,” and you’ll be inundated with offers like these. To …