Articles by Jack Fries

The Process

Today, more than ever before, the independent agent needs to reduce expenses and increase income. In order to accomplish this, an agency needs to establish processes that incorporate four cornerstones to effective procedures. They are: Efficiency, E & O Protection, …

Making the Internet Work for You

TIP 1 To Build “E-Loyalty,” Look To Your Competitors Here’s what’s really scary: It doesn’t require a lot of resources to build a relationship program on the Web. Therefore, some of your competitors are not only establishing relationship-marketing programs; they …