Articles by Peter van Aartrijk

3 Lessons From the Microphone

In spring 2009, we launched “On Point, brought to you by Wells Media,” making it one of the first podcasts in the insurance industry. That’s more than 13 years of podcasting, every other week. (Thank you, loyal listeners.) In 2009, …

Why It’s Time to Unify the House

The insurance industry relishes mergers and acquisitions. In the recent decade, the buying has been driven by low interest rates, lots of available capital, and a view that this is a business offering stable, long-term returns in a world otherwise …

10 Tips for Branding Your Agency

Editor’s Note: This article originally appeared in Insurance Journal’s Satire Issue, August 20, 2012. The content in this issue is not real and is not to be taken seriously. It’s supposed to be humorous. Seriously. Independent agents and brokers: Of …

The Truth About Why Independent Agents Love Regional Companies

Editor’s Note: This article originally appeared in Insurance Journal’s Satire Issue, August 15, 2011. The content in this issue is not real and is not to be taken seriously. It’s supposed to be humorous. Seriously. The multitudes of fine regional …

Got Regional?

Editor’s Note: This article originally appeared in Insurance Journal’s Satire Issue, August 15, 2011. The content in this issue is not real and is not to be taken seriously. It’s supposed to be humorous. Seriously. The multitudes of fine regional …