Some 20 years ago, an independent agency owner in a small, upstate New York town told me how difficult it had been for him to recruit new talent. But something changed…when he changed. The principal had more success when he …
Insurance organizations have had three reactions to the pandemic with their marketing communications programs. In my book, only one of them is acceptable. One reaction is comprehensive corporate paralysis. I can imagine the narrative on the April 1 video conference: …
IJAM welcomes guest blogger Peter van Aartrijk, CEO of Aartrijk branding firm. At this time of year, maybe you recall the fun you had at those summer camps. Okay, the mosquitoes in the tent and the Hamburger Helper in the …
I figure my life is about half over, Lord willing. The first half was nice. I missed the ‘Nam draft, yet was old enough to appreciate The Beatles and some truly original rock ‘n roll. Despite the dearth of, ahem, …
Stan Davis with the Ernst & Young think-tank has authored several excellent books, including Blur: The Speed of Change in the Connected Economy. In Blur, Davis paints a picture of a successful business that continues to add customers and build …
If you’re like most consumers, you get lots of mail from banks—banks that already call you a customer and those that consider you a prospect. “Hey, for a low rate of 2.9 percent, you can go into even deeper debt …
If you’re like most consumers, you get lots of mail from banks—banks that already call you a customer and those that consider you a prospect. “Hey, for a low rate of 2.9 percent, you can go into even deeper debt …
Electronic communications between agents and carriers have received much attention over the years, as the struggle goes on for better technology, single entry of data and lower-cost delivery. But what if you’re a key player along the way between 200 …
A persistent problem in delivering the insurance product quickly and accurately to the consumer is that there is no uniform way for all the players behind the scenes to communicate. There are way too many human touches and reentry of …
A persistent problem in delivering the insurance product quickly and accurately to the consumer is that there is no uniform way for all the players behind the scenes to communicate. There are way too many human touches and reentry of …
