Articles by Peter van Aartrijk

A former corporate communications executive and journalist, Peter van Aartrijk has worked with independent agents, brokers and carriers for decades on marketing-communications challenges. He is CEO of insurance marketing firm Aartrijk. He serves on the board of directors of the Insurance Marketing & Communications Association (www.imcanet.com), and he is the author of The Powers, a branding guidebook available at Amazon and bn.com. Email: peter@Aartrijk.com.

Independent currents Survey Says: Agency Systems are Stronger

Silicon Valley operatives like to gloat about a shrinking independent agency system. Today there are 42,000 independent agencies in the U.S., down from 46,000 in 1992. Nearly three out of 10 independent agencies have been involved in a merger or …

Independent currents:Survey Says: Agency Systems are Stronger

Silicon Valley operatives like to gloat about a shrinking independent agency system. Today there are 42,000 independent agencies in the U.S., down from 46,000 in 1992. Nearly three out of 10 independent agencies have been involved in a merger or …

Independent currentsLove Thy Middleman: The Wholesaler

They’re scrutinized by regulators. They’re under the gun from companies trying to figure out ways to go around them. They face fierce competition in a buyer’s market. They see companies appointing agents left and right again, often diminishing their role. …

Love Thy (Other) Middleman

They’re scrutinized by regulators. They’re under the gun from companies trying to figure out ways to go around them. They face fierce competition in a buyer’s market. They see companies appointing agents left and right again, often diminishing their role. …

Independent Currents:CEOs Face Difficult Tech Decisions

A couple of months ago we talked here about the coming consolidation of insurance companies. But instead of constricting markets for agents and brokers, you’ll have more markets than ever. Those ridiculous minimum-premium rules will be replaced by technology that …

Independent currents: CEOs Face Difficult Tech Decisions

A couple of months ago we talked here about the coming consolidation of insurance companies. But instead of constricting markets for agents and brokers, you’ll have more markets than ever. Those ridiculous minimum-premium rules will be replaced by technology that …

CEOs Face Difficult Tech Decisions

Companies need to move beyond pretty websites into substance A couple of months ago we talked here about the coming consolidation of insurance companies. But instead of constricting markets for agents and brokers, you’ll have more markets than ever. Those …

Technology is your Slave, Not Your Master

The exhibit hall at the ACORD Technology Conference in Orlando in May would have made your head spin. On the one hand, technology is increasingly complex and sophisticated. On the other, it becomes easier when you keep the focus on …

Technology is Your Slave, Not Your Master

The exhibit hall at the ACORD Technology Conference in Orlando last month would have made your head spin. On the one hand, technology is increasingly complex and sophisticated. On the other, it becomes easier when you keep the focus on …

Independent Currents: SEMCI, Paper-Free this Century’

Sure, independent agencies offer a choice of markets. That’s a nice benefit. But it also means you must key in customer information more than once in different formats and screens to accommodate the various companies. Add to that the agency …