Articles by Steve Adams

Adams is vice president of marketing for Protus.

The MacGyver Approach to Starting an Insurance Business

Quick Tips on How to Preserve Your Seed Cash Back in the 1980s, a popular television show named MacGyver gave rise to a whole new term. MacGyver’s ability to extricate himself from life-or-death situations by making something out of practically …

How to Cure 8 Common ‘Small’ Insurance Agency Ailments

Being Small Has Its Advantages But It’s No Excuse for Being Unprofessional Ask most people what they like about working with small insurance firms and they’ll answer “their personal approach” or “I’m not just a customer number to them.” Those …

How to Cure 8 Common ‘Small’ Insurance Agency Ailments

Being Small Has Its Advantages But It’s No Excuse for Being Unprofessional Ask most people what they like about working with small insurance firms and they’ll answer “their personal approach” or “I’m not just a customer number to them” or …

How to Cut Costs Without Cutting Effectiveness

Technological Advances Can Improve an Agency’s Bottom Line In any business, large or small, there is one mantra that gets chanted over and over anytime the economy goes even a little weak: cut costs. Of course when the economy completely …

‘Dress’ Your Insurance Business Communications for Success

From E-mail, to Phones to Letterhead, Image Conveys a Lot to Clients There is an old adage in the business world that says, “Dress for the job you want, not the job you have.” In other words, if you are …