Articles by Tom Wetzel

Wetzel is CEO of Thomas H. Wetzel & Associates, an insurance marketing firm for independent agents whose services include a partnership with LivePerson to bring HIPAA-certified messaging and IBM Watson to the insurance industry, the Wetzel Digital Roadmap, website design and maintenance, and content creation. Website: www.wetzelandassociates.com. Email: twetzel@wetzelandassociates.com.

Pay Attention to Smartphone Security

Digital security concerns related to the safety of computer systems and use of the Internet are a much discussed topic in this Tech Talk column. But what about the security of smartphones? Now the go-to communications device for most of …

Why It’s Important for Agents to Offer Consistent ‘Touchpoints’ for Clients

Most agents work hard to maintain strong relationships with clients, however, all too often business gets in the way. Agents need to take steps, digitally speaking, to stay connected continually with the right messages rather than wait for a claim …

Building Relationships vs. Pushing Transactions

Most agents work hard to maintain strong relationships with clients, however, all too often business gets in the way. Agents need to take steps, digitally speaking, to stay connected continually with the right messages rather than wait for a claim …

How to Prioritize ‘Going Digital’ in a Digital Age

Going digital for any agency may seem overwhelming, however experts point to strategies that help set priorities, ease the transition and simplify the process. “One of the biggest hurdles for agents is simply knowing where to start,” said Ron Berg, …

The Risk of Data Breach in Agencies Today

Data breaches pose a serious threat to agents even though incidents involving large companies such as Target and Sony produce all the headlines. All agencies are vulnerable to breaches, no matter what their size, location or specialties. Yet there are …

What Agencies Need to Know About Recruiting the Next Generation

Recruiting the next generation of talent is not a new challenge but a difficult one. At the recent NetVu15 conference in Indianapolis, a workshop titled “Generation XYZ in the Workplace” drew a large crowd, many of whom were agency principals …

Vertafore Partners to Expand Cloud, Data, Mobile Offerings

Insurance software provider Vertafore announced three new partnerships to expand its end-to-end technology offerings for the cloud, data, and mobile spaces at its user conference, NetVU15, now taking place in Indianapolis through Saturday. The company said the new partnerships are …

The Best Apps and Why for Independent Agents

There appears to be little dispute among agents about the importance of going mobile, particularly for younger clients who expect it. What’s in doubt, however, is which mobile applications, or apps, make the most sense for agents to use, both …

When It Comes to Mobile for Independent Agents It’s the App that Counts

Have agents reached a tipping point when it comes to making their services accessible with a smartphone? Some believe the independent agent still has time to adapt. Others argue that those who wait will be run over by competitors – …

Predictions on the Demise of the Independent Agent Are Premature Yet …

This column has covered a number of important technology issues facing agents, including security, social media, mobile technology, and the customer experience. A groundbreaking study issued last month and an equally sobering and hotly discussed report from last year makes …