Articles by Tom Wetzel

Wetzel is CEO of Thomas H. Wetzel & Associates, an insurance marketing firm for independent agents whose services include a partnership with LivePerson to bring HIPAA-certified messaging and IBM Watson to the insurance industry, the Wetzel Digital Roadmap, website design and maintenance, and content creation. Website: www.wetzelandassociates.com. Email: twetzel@wetzelandassociates.com.

Customer Experience Makes Bigger Impact Than Policy, Claims

Many agents understand in principle that “customer experience” is the sum total of an agency’s interactions with prospects and policyholders. In practice, however, customer service often ends up focusing more on the policy transaction and claims, and less on what …

How to Protect Your Agency’s Digital Security

Most agencies can’t afford to employ an information technology (IT) specialist. Luckily when it comes to most security and privacy issues, they may not need one. Most agency systems have built-in protections. However, agents need to stay vigilant, focused and …

Agents Keep Up: How People Use Mobile Technology to Communicate and More

An agent’s technological plate is so full it may seem impossible to decide where to start. Experts agree that embracing mobile needs to take top priority for two critical tasks: to mobile-optimize the agency website and streamline clients’ access to …

Measuring Agency Performance Can’t Be Done with Technology Alone

Bruce Cochrane of the Renaissance Alliance says agents have to measure everything to stay competitive, however that does not mean relying on technology alone, according to experts who work with and for agencies. “Many principals make the mistake of believing …

Agents’ Use of Technology Is About Attitude

Technology overload is a common lament among independent agents, who face a growing list of challenges in how to use it effectively. According to leaders on the front lines, however, the number one technology issue is not privacy, security, the …