Articles by Tony Caldwell

Caldwell is an author, speaker and CEO of One Agents Alliance, an alliance of 185 independent insurance agents in Oklahoma, Arkansas, Kansas and California.

The Secret Sauce: The Keys to Long-Standing Client Relationships

Recently I renewed two large accounts for the twenty-sixth time. Over the years, I’ve found the loyalty of these particular clients professionally and personally rewarding. It’s also created a stable source of revenue for a long time. Though these two …

ChatGPT: What’s the Big Deal?

Late last year, most Americans began to hear about a new application of artificial intelligence (AI) called ChatGPT. Soon, this application, from a data science company called OpenAI, became the hot topic at every meeting, trade conference or internet search. …

The Talent Crunch Part 2: Rethinking Your Approach to Recruiting

From time to time, my doctor prescribes a treadmill test to check out how strong my heart is. Perhaps you’ve experienced this test, but in case you haven’t, the idea is to make you run faster and faster up an …

The Talent Crunch Is Poised to Get Much, Much Tougher: Here’s How to Win

I recently participated in a discussion on agency challenges for a major commercial property/casualty carrier. When asked about their challenges, every single agency owner cited talent as their number one challenge. Frankly, there wasn’t much conversation about anything else. While …

3 Steps to Driving Sales Growth During a Recession

As 2023 moves into the second quarter, intense speculation surrounds us as to how the economy will perform for the rest of this year and into next. Many economists predict that the Federal Reserve’s dramatically tightened monetary policy — i.e., …

4 Rules to Guide Continued Agency Success and Growth

Very early in my career as an insurance producer with a commercial insurance agency, I had the opportunity to hear a speech by the famous sales coach Roger Sitkins. Though I don’t remember everything Roger talked about in his presentation, …

Getting Unstuck: Self Examination for Agency Owners to Fuel Momentum and Growth

Every business hits one or more plateaus during its development. This is normal, natural, and predictable. What once worked no longer works — at least as well as it used to work. I call this getting “stuck” because like a …

A SWOT of the Independent Agency Industry

As you read this you are probably finishing up planning for 2023 (or thinking, “Yikes, I need to get started!”). If you’re like me, this is not your favorite thing to do. Our industry tends to attract doers rather than …

Winning Customers by Meeting Them on Their Level

About 25 years ago I had a friend who wanted to run for my seat in the Oklahoma House of Representatives. My advice to him was that he should try to convince as many potential opponents as he could not …

A 12 Step Program for Exploding Agency Growth

We all want to grow smarter, stronger and faster, whether in life or in work. Agency owners are no different. Every agency owner I have ever spoken with is growth oriented. So, why is it most insurance agencies only grow …