Articles by Tony Caldwell

Caldwell is an author, speaker and CEO of One Agents Alliance, an alliance of 185 independent insurance agents in Oklahoma, Arkansas, Kansas and California.

The Path to Growth for Smaller Agencies: Hire Producers Or Acquire Agencies?

I know a thing or two about helping agencies grow. In fact, I’ve helped hundreds of entrepreneurs create independent insurance agencies. From this experience, I’ve learned growth is a fairly straightforward proposition — at least from the early days up …

When It Comes Time to Sell, Don’t Make Your Agency a ‘Project’

You may know the familiar adage from the real estate world that says new kitchens and bathrooms sell houses. Yet that’s only partially true. The deciding factor that determines which houses receive multiple offers and sell quickly vs. those that …

Making Financial Statements Work for You with 3 Key Questions

Every minute of the day in 2020, Google conducted 5.7 million searches, Twitter saw 575,000 tweets, Facebook logged 44 million views and TikTok users watched a whopping 167 million videos, according to research from cloud-based operating system DOMO. We are …

Turning the Great Retirement on Its Head: Look to Hire the Retired

One of the biggest challenges for independent agency owners today is recruiting and retaining talent. A variety of surveys taken pre-pandemic indicated that most of the industry workforce would be age-eligible for retirement within this decade. Over the last several …

My Story of Failure: Moving Forward by Looking Back

It comes upon you suddenly, and without warning. Fear. The kind of fear that strikes you physically like electricity running through your body. You resist the urge to be physically ill. Death would seem merciful, but this isn’t going to …

Top 10 Agency Growth Secrets

I have the privilege of speaking with many insurance agency entrepreneurs every year. Virtually all of them are interested in growing their businesses, yet only a few actually do accomplish a growth rate above the rate of inflation. Though they …

Setting Limits as Business Owners: When Is Enough Too Much?

You’ve heard it said, “if you want to get something done ask a busy person.” While that may be true, if you’re the busy person, there is a limit. Generally speaking, entrepreneurs are driven, hardworking, goal-focused people. They are people …

The COVID Era: Finding Opportunity in Times of Hardship

The COVID-19 pandemic isn’t a short-term event. That’s obvious. But the question should no longer be — “when will it end?” As a practical matter, it’s not going to end. When we ask the question “how long will it last?” …

Uncovering Opportunities in the Shifting Landscape Emerging from COVID-19

As I write this, in the fall of 2021, it’s now clear that we are going to be living and working with COVID-19 for the indeterminant future – perhaps forever. Regardless of one’s opinions about vaccines, masks, social distancing and …

If at First You Don’t Succeed: The Key to Answering Prospect Objections

In our business — the business of developing insurance agencies — our coaches work closely with agency owners and their teams to develop the business of the founder’s dreams. Along the way, they teach, coach and mentor, cultivating a variety …