Outsourcing Your Digital Marketing Strategy: When do you know it’s time?

This post is part of a series on insurance marketing and training sponsored by Astonish.

Local insurance agency owners wear multiple hats – sometimes, too many! You may want to save money and do it all yourself, but that is not always the best way lead your business. Focusing on too many tasks may end up hurting your business in the long run. This is especially true when it comes to digital marketing. It may seem simple to manage social accounts, content marketing and SEO development on top of your other tasks BUT too much time on these tasks could be putting a huge dent in the time you need to develop being a strong leader for your agency. If your agency is running on autopilot because you’re spending too much time on social networks and blogging, it may be time to reconsider your approach.

How do you KNOW when you need to outsource?

You may be on the fence about outsourcing to a Digital Marketer, which is normal! To find out if you NEED to consider it, ask yourself these questions:

1. Am I getting results (i.e. are my efforts attracting web visitors to my website)?
2. Are my web visitors filling out online forms or calling my agency?
3. Is my staff converting those calls and web form inquiries into sales for my agency?
4. How profitable are those sales?

If you answer “no” to any of these questions, it could lead to serious problems for your agency because you’re most likely wasting your time. These four questions are your ULTIMATE goals in terms of a digital marketing strategy. You cannot afford to be missing out on these opportunities!

What can a Digital Marketer do for my agency?

Digital marketers, especially if they are experienced in marketing for insurance agencies, know what works and what doesn’t work in driving and converting web traffic. If they have experience in the insurance realm, they know what works for agencies like yours. These people are professionals! They are going to show and teach you things that you may not be familiar with. They will create a road map for growth through digital marketing and then show you how that translates into a return on your investment in digital marketing.

Having a Digital Marketer by your side will allow you to focus on other areas of your business. Take this time to focus on training your employees to SELL the leads that come from your digital efforts. If you work together with your Digital Marketer, you will become a strong force – leading your agency to build, grow and maintain a dedicated client base.

How to invest?

First, assess your budget. Find out how much you can spend. Your best bet is to find a firm that specializes in digital marketing for local insurance agencies. Discuss your budget with them to determine how much of an investment is necessary to get the ROI you’re looking for. Full-service agencies may do it all, from designing billboards to social media, but you want to find a firm that is focusing on your MAIN GOAL. Choosing a firm that specializes in digital marketing for insurance agencies and brokerages will ensure that you are getting the best of the best – the professionals who are spending ALL of their time learning and executing digital strategies.

The bottom line: Outsourcing is a GREAT way to gain success in the long run. If both parties are doing their jobs correctly and are focused on the task at hand, you are sure to see success and results. Trust me – your delegating will be worth the digital return!

About the Author: AdamDeGraide is the CEO and Founder of Astonish, which was recently ranked 267th on the Inc. 500 list of fastest-growing private companies in the U.S. DeGraide and his team are the driving forces behind a vision to help the insurance industry grow its businesses by using the Internet. Now currently serving over 800 retail brokers in America, Adam DeGraide and his team at Astonish are encouraging the insurance industry across the country to “join the Internet marketing revolution, or get left behind!”

Topics Agencies