Advertising Doesn’t Work?

Once upon a time there was a business professional.

Each morning after their cup of advertised coffee, they get dressed in an advertised business suit or dress, slip on a pair of shoes from that advertised shoe store and put on their advertised watch or jewelry. (What girl doesn’t LOVE a bauble from a Tiffany’s box? At 3 times the retail rate of most pieces of jewelry, but we love the image it represents!)

The business professional then grabs their advertised briefcase or purse on the way out, presses the button to the garage door opener from that advertised home improvement store and drives to work in an advertised car. (You know who you are Mr./Ms. Mercedes, Lexus, Audi, BMW, etc.)

While at work, the business professional receives a phone call from an very nice Insurance Journal representative selling advertising (that would be ME!) and says, “No! Advertising doesn’t work, it’s a waste of time and money.” *Click* They hang up their cell phone (which, ironically, is advertised like crazy) and get to work on their advertised laptop.

Some time later, the business professional notices that biz isn’t doing as well as they’d planned and decides to put the business up for sale. How do they find a buyer? …with an advertisement.

Okay. So that’s an exaggerated example of some goon who never took a marketing class, but you get the point.