Ready to (finally!) start blogging? What does it take and how can you foster business growth by doing it right? To help us figure out the blogging puzzle, we chatted with Daina Kawchack Smith, chief marketing officer of PersonalUmbrella.com, the …
Struggling to Engage Customers? If you are like many insurance agencies, you might be struggling to figure out how social media can help engage your customers while enhancing your other advertising programs. As an insurance agent you want to build …
Sometimes the message that you think your prospects are receiving is quite different from the one they are actually receiving. We’ve all heard the popular advertising horror story of the Chevy Nova’s lack of sales in Latin America. Where No …
As a millennial, it appears to me that a majority of anyone outside of this particular generational group possesses a sort of mixed-feeling consisting of fear, intrigue, obsession and annoyance when it comes to us. It’s like we’re some sort …
IJAM welcomes guest blogger Ken Beaulieu, Senior Director of Marketing and Communications at the Association of National Advertisers. In the following post, Ken recounts his interview with Matt Jauchius, Executive VP and Chief Marketing Officer of Nationwide Insurance. When Matt …
IJAM welcomes guest blogger Barbara Whiffen, Operations Manager for Insurance Journal’s Academy of Insurance. Ah, webinars. What’s your first thought when you hear the word “webinar”? If you’re a webinar moderator, it might raise your blood pressure a little; if …
The other day one of our sales managers sent the first draft of a letter to me with this self-conscious disclaimer: “This is why I am on the sales and not the editorial side.” But in this age of blogs …
IJAM welcomes guest blogger Laura Packard, VP of Sales & Marketing at American Collectors Insurance. Just in time for the holidays, they’ve produced a fun video spot that we think you’ll enjoy. Kudos to American Collectors Insurance for the creative …
