Advertising in the Age of Distraction
Maybe you’re like me. I love my cell phone. I get hundreds of emails every day; many I open on my phone. My music is in there. Pictures of my family. I watch videos and listen to podcasts. I have …
Seriously? Another Social Media Site?!
We all know social media sites can drive traffic to your site and help you climb the SEO ladder (check out Honey’s blog post about SEO). And I’m sure your business is already on a few of them. Facebook, Twitter …
The New Facebook Timeline Layout: What You Need to Do
It’s time for timeline. Whether you wanted the new look or not, Facebook just switched your business page over to the new “timeline” layout. There are several significant changes that affect how your social network sees your business. Here’s what …
Is That a Giant Commission Check on My Desk? NOPE…It’s Chuck Testa!
If you don’t know what the heck I’m writing about when I mention the name, feel free to laugh about it here: I bring this up because I feel like people need to have more FUN in their marketing efforts. …
And the winner is …
It’s the Academy Awards for the insurance industry … a star-studded evening featuring the best of the best in insurance marketing, communications and advertising. I am talking about the 54th Annual IMCA Showcase Awards, and the deadline to enter your …
Even Good Advertising Concepts Can Get Old and Predictable
The game had just ended and the predictable strains of “When You Wish Upon a Star” began to play over the images of Eli Manning parading off the field amid the confetti and cheering throngs when I thought to myself, …
How to Produce a Professional Looking Print Ad In-House
Take a look at these two print ads. Notice a difference? The first ad looks like it was produced in-house. Not very professional and probably not very effective. The second ad was also produced in-house, but it looks much more …
Is Print Advertising Dead? Definitely Not!
In an ever-changing world of technology, Internet and social media, many business owners struggle with the validity of print vs online marketing. In my past life I worked as a multimedia rep for a local newspaper. Over the years, I …
Insurance Carrier to Offer Two New Policies for the Price of One
Did the title of this blog get your attention? I bet it did. Thankfully, it’s not true. Ask yourself, how long could a legitimate insurance company sustain such deep premium discounts? Would you recommend such a company to a client? …
Cat-vertising
Anytime a new advertising strategy is announced, it is worth a moment to reflect on its value. Watch this YouTube video: Ok, so this is obviously a funny parody, but I could not help thinking there is something to learn …
