I dedicate this complaining blog post to Andy Rooney. Did you ever notice you get tons of LinkedIn requests? I do. Lots from vendors. Lots from job hunters. People I used to work with. Most from people that I’ve never …
Think… It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money—that is all. When you pay too little, you sometimes lose everything, because the thing you bought …
If you haven’t heard of the term SEO yet and don’t know of its power in the marketing world: the 90’s called and they want their Game Boy back. It’s 2011 and the search engine optimization business is a multi-billion …
For many here on the East Coast, autumn means colorful foliage, crisp cool days, and a tailgate at a football game on the weekend. One gets the sense that all is right with the world on days like these. There …
Sometimes there is a marketing gem so brilliant, yet so obvious, you can’t believe someone didn’t think of it earlier. A great example of this comes from a guilty TV pleasure of mine … The Young and the Restless. The …
Want to get more mileage from your advertising? Simple. Run your ad in more than one media format (e.g, print, online, mobile, email, etc.) at the same time. I call it the Multiple Media Marketing Strategy. Fujitsu is an awesome …
Have you ever been to a party and found yourself talking with someone you didn’t know, and all they did was talk and carry on about themselves? You can’t get away from them fast enough. Social situations of any kind …
Every marketer is aware of branding as a concept and a key component in marketing. It was taught to us in college and was proven beyond a shadow of a doubt with numerous case studies and experiments. Yet in today’s …
Once upon a time there was a business professional. Each morning after their cup of advertised coffee, they get dressed in an advertised business suit or dress, slip on a pair of shoes from that advertised shoe store and put …
Forum communities are a growing part of our high-tech business society. On average, people working in the office can spend 6-8 hours on a computer and 3-4 more when they arrive home. Almost 100% of computer users are going to …
