Over the last several years, it seems marketing departments are taking on added responsibilities – in many cases, this includes a company’s public relations efforts. For those who are not experienced writers, this can be a little daunting. Novice writers …
There is one industry event I look forward to more than any other during the year. It’s the Insurance Marketing and Communications Association Annual Meeting. This year, it will take place at the Hilton Toronto from June 26-29. It’s a …
Increased frequency = increased recall. That’s the frequency effect. Let’s look at some concrete examples. Each year, Insurance Journal magazine hires a third party research firm to conduct a “Recall and Readership” study for the first issue in November. Data …
It’s not new news, but the United States Department of Labor reported at the end of February 2011, there were 13.7 million unemployed nationwide, with 6 million of those being unemployed long term, over 27 weeks. To break this down …
Does your company have web analytics software in place? If not, then let this be a wake-up call. You are not just missing an important component of your e-marketing campaign; you are neglecting an imperative piece of the digital marketing …
Last week an email went out to the company congratulating me on 21 years with Wells Publishing, Inc. Now this made me feel very old so I immediately emailed back that I was only 12 when I started with the …
