Thanks so much for your response, I will take this into consideration. From a direct mail approach, the magazine gift program does have its benefits. Unlike a mailer or a gift card, clients will feel less compelled to toss out your reminders and notifications. It's also a consistent reminder of the ...

I am curious to know what you think of a client gift/referral tool that is a subscription to a popular magazine priced at around $15 that prints your company name and contact information on a customized front cover along with a message about different types of coverage? Is this a worthwhile marketin...