Try the postcards. Try them with different copy, different calls to action, and isolate the groups you send to by different characteristics. As far as calls to action go, 'get a quote' may not always be the best (or only) one. We all have to face the fact that people do not shop insurance for fun, a...

Another CRM solution you may want to try is Zoho - http://www.zoho.com . It does everything Sugar does, but does not require developer set up - it's very web 2.0. It is free for up to 3 users. There are plug-ins and add ons that do cost money, and as your use of Zoho grows you will pay for additiona...