Here's a blog by Seth Godin on time as a marketing method. http://sethgodin.typepad.com/seths_blog ... /time.html
He also comments on wasting a prospect's time.
Time as Marketing
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Time as Marketing
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Re: Time as Marketing
Thanks for posting. I'm a huge fan of Seth Godin and reference his book, Meatball Sundae, all the time. His tips translate well to marketing in the insurance industry.