Marketing - Providing Value
Posted: Mon Aug 03, 2009 8:51 am
There are many posts here asking how to market and how to differentiate yourself.
My refrain is to build the perception that you are valuable.
Here is a web page you can send to every commercial client.
http://www.eeoc.gov/policy/docs/qanda_s ... ments.html
This is an EEOC advisory on severance agreements (layoffs and terminations) that came out in July. Even though it is geared to employees, every employer who offers severance packages should have a working knowledge of this material.
Even if your client does not use severance agreements, you will have provided value and be seen as different.
Another chance to get your name in front of clients and prospects.
My refrain is to build the perception that you are valuable.
Here is a web page you can send to every commercial client.
http://www.eeoc.gov/policy/docs/qanda_s ... ments.html
This is an EEOC advisory on severance agreements (layoffs and terminations) that came out in July. Even though it is geared to employees, every employer who offers severance packages should have a working knowledge of this material.
Even if your client does not use severance agreements, you will have provided value and be seen as different.
Another chance to get your name in front of clients and prospects.