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BostInno reported The Echo Nest recently raised $17.3 million. BostInno described, "Basically, The Echo Nest can use your musical preferences to predict other things you'd like".

The Echo Nest attempted to correlate music taste with political taste. See the research and results of their findings here, How well does music predict your politics?

While you may not find the results surprising, the ability to collect such data from the mass population has certainly opened a new realm.

What do you think?

Will seemingly unrelated and "unimportant" personal profile data be correlated and factored into insurance premiums?

What "predictive analytics" will insurance companies of the future use?

Who's working on this now?

Now this is quite a new and weird correlation. But if it is supported by a study, then maybe there's some truth behind it.

Actually it is not new. This pot has been boiling for a little while now and companies are hot and heavy into developing their own
database analysis for correlating data with loses. In a recent "interview" an agent shared he has received some non-renewals on loss free accounts he connected with predictive analytic. Inference here is I like Toby Keith.....Country music.....is that goo bad or irrelevant ...If folks thought credit scoring was invasive they "ain't seen nothin yet".....