Allstate
Arity- Performance Media Strategy Manager
Posted on Oct 3 Remote, IL 202 views
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Performance Media Strategy Manager is responsible for the ad technology platform campaign management, measurement, testing, and optimization.
Key Responsibilities
• Ensures B2C customer acquisition via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns
• Performs split testing and utilizes this data to make decisions
• Summarizes large volumes of data for communication with senior management
• Manages an analyst as part of the paid media team
• Expands media buying efforts into an assigned portfolio of new channels and/or verticals
• Creates and scales paid search campaigns
• Ensures lead generation via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns
Education
• 4 year Bachelors Degree (Preferred)
Experience
• 7 or more years of experience (Preferred)
Supervisory Responsibilities
• This job has supervisory duties.
Education & Experience (in lieu)
• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
Skills
Campaign Management, Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Marketing Strategies, Paid Media, Paid Search Marketing, Results-Oriented, Social Media Advertising
Compensation
Compensation offered for this role is $112,000.00 - 196,750.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Job Description
The Performance Media Strategy Manager is responsible for the ad technology platform campaign management, measurement, testing, and optimization.
Key Responsibilities
• Ensures B2C customer acquisition via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns
• Performs split testing and utilizes this data to make decisions
• Summarizes large volumes of data for communication with senior management
• Manages an analyst as part of the paid media team
• Expands media buying efforts into an assigned portfolio of new channels and/or verticals
• Creates and scales paid search campaigns
• Ensures lead generation via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns
Education
• 4 year Bachelors Degree (Preferred)
Experience
• 7 or more years of experience (Preferred)
Supervisory Responsibilities
• This job has supervisory duties.
Education & Experience (in lieu)
• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
Skills
Campaign Management, Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Marketing Strategies, Paid Media, Paid Search Marketing, Results-Oriented, Social Media Advertising
Compensation
Compensation offered for this role is $112,000.00 - 196,750.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
