In an effort to deliver more insurance news to the industry, Insurance Journal is going on the road to interview industry figures and report from various conferences.
Mitch Dunford, executive vice president, noted, “What we’re trying to do is use the power of the Internet to provide even more valuable content and information to our readers. We believe the line between radio/television and the Internet is starting to merge together. Consequently, we feel we’re in a position to become the broadcasting company and news source for the insurance industry.”
According to Dunford, feedback has played a role in the decision.
“The initial feedback to a number of our audio interviews has been very good. We’re expanding and trying to do more. We recently purchased some mobile recording equipment that allows us to take a studio on the road.” That studio debuted earlier this month at the IBA West Blue Ribbon Conference in Hawaii.
Mark Wells, publisher of the Insurance Journal, remarked that, “We want to bring the insurance industry newsmakers to our readers and our online subscribers so our audience can hear the newsmakers in their own words. I think it is another feature of the Insurance Journal’s service of providing our audience with late-breaking, up to the minute news they can’t get anywhere else.”
Focusing on the various events held during the year in the industry, Dunford noted that, “We try to focus our interviews on individuals who have something important to say. There are a lot of hot topics including workers’ comp, mold, terrorism insurance to technology and where it is headed. We’re also trying to do a little more on the human side of the industry. The insurance industry is a people industry and I think oftentimes we get too caught up in the business end of it and we forget that the business is just people. There is a human side to every story.”
Sponsorships are available, and Insurance Journal can also do audio commercials, much like radio spots at a surprisingly low cost. “For a few thousand dollars, a company can create a radio spot that runs on our audio broadcast,” Dunford added.
To see how it works, visit the Insurance Journal homepage and go to www.insurancejournal.com/interviews.
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