Bollinger Inc.
Short Hills, N.J.
Owner(s)/principal(s): John A. Windolf, G. Alex Crispo, Douglas T. Cook, Lori Windolf Crispo, Matthew Gardner, Rhonda Linnett Graber
2006 personal lines premium: $85.0 million
Number of personal lines insurers represented: 20+
Founded in 1933, Bollinger Inc. serves clients through its six offices in New Jersey, New York, Pennsylvania and Connecticut. The agency touts serving middle market insureds and writes approximately 1.5 policies per client.
Rhonda Linnett Graber, managing director of Personal Insurance at Bollinger, says the firm has had significant growth through acquisition over the last five years, and also averages growth of about 6 percent organically each year.
What Bollinger likes best about the personal lines business is the ability to help clients understand what coverage is available to them, says Linnett. “What we like the least is the misinformation that is put out there by competitors with very large advertising budgets.” Linnett adds that the biggest challenge in homeowners market today is availability. When it comes to the auto market, the challenge is competing advertising.
The three keys to Bollinger’s success in personal lines are: personalized service teams; competitive insurance markets; and an aggressive sales culture.
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